This is because Google wants to provide the most relevant information to users to keep them coming back. And has put a lot of effort into interpreting search intent. Just look at theSearch Quality Evaluator Guidelines. There’s a whole section (section 12.7) on user intent and how to identi...
Research your audience’s search intent Sometimes, it can be quite hard to determine the search intent of a query. And perhaps different users that use the same search term will have a (slightly) different user intent. Luckily, there is a direct source to look at to know which intent fits...
Step-by-Step Guide to Using the SERP for Search Intent Research This process is a breeze, and it’s going to give you a ton of useful insight: Using a private browser window, search for a keyword in your chosen search engine.
2. Use keyword research tools that label search intent Manual research is time-consuming, especially on a large scale. Thankfully, Moz provides search intent as part of theKeyword Suggestionsfeature of Moz Pro. These tools help you understand keyword intent, which is crucial forcreating contenttha...
Here the individual doing the search is intent on learning something. The queries will contain phrases such as how to do a task, or what is something. To optimize for this, you want to be sure to provide as much information as possible to answer their query. They want to learn something...
a significant role inkeyword research, as Google only wants to show visitors content that satisfies their search intent. So when a searcher enters a query into Google, Google analyzes it to determine its intent and then displays the results it considers the most appropriate for that intent. ...
Why knowing the search intent is so important? Now that you know the theory behind the search intent, you may ask how to translate it into practice. Let’s say you own an e-shop with coffee makers. You do a keyword research and find a keyword – “best drip coffee maker”. It has...
Determining search intent is equal parts research and intuition. Let’s go back to the core question of search intent:why?When you’re working to understand the search intent behind specific keywords or phrases, ask what is your north star. ...
Keyword intent (aka search intent) is what searchers want to achieve after they conduct a specific search.
In other words, it’s what the searcher is looking for when using a search engine like Google. In this guide, you’ll learn all you need to know about search intent and how to optimize your content to align with it. New to keyword research? Check out our Beginner’s guide to ...