Quantitative marketing research is research for advertising that's done in such a way that the results can be categorized in a...
What is quantitative data? What's the difference between that and qualitative data? How is quantitative data analyzed? Find all the answers here.
Although many people consider customer loyalty and customer satisfaction qualitative data, as it is based on subjectiveness of the person, it can be measured in quantitative data. A Net Promoter Score (NPS) or Customer Satisfaction Score (CSAT) tells you how you’re doing on a scale, and it...
There is a slight tendency to prefer measurable, quantitative data over qualitative data. Take G2 for example —they state“Because quantitative data and structured data go hand-in-hand, quantitative data is generally preferred for data analysis.” Our subject matter expert also acknowledges this te...
Quantitative research is widely used in the natural and social sciences: biology, chemistry, psychology, economics, sociology, marketing, etc. Quantitative research question examples What is the demographic makeup of Singapore in 2020? How has the average temperature changed globally over the last cent...
What is quantitative data? Examples of quantitative data Difference between quantitative and qualitative data Characteristics of quantitative data Types of quantitative data When should I use quantitative or qualitative research? Pros and cons of quantitative data Collection methods Quantitative data analysis ...
Quantitative trading is a technical investment strategy that relies on mathematical formulas and computations to recognize...
When your guerilla marketing campaign is over, you need to analyze your results and see what you did right (and what you didn't). Jon Morgan, the CEO ofVenture Smarter, proposes that youmeasure the success of your guerrilla marketing campaign using both quantitative and qualitative metrics. ...
What Is Quantitative Data? Quantitative data is data that expresses quantity, amount, or range. Data users will often set boundary limits to this sort of data, and may apply arithmetic operations to it and aggregate it for analysis. Quantitative data may be understood as variables in an equatio...
Quantitative research is widely used in several fields of knowledge, especially in sociology and marketing. In business, this kind of study is commonly performed to obtain useful information about a population group and thus to design better strategies to reach it. The objective is generally to gai...