The buyer’s journey— from a business perspective — used to be a funnel. In the traditional sales funnel, there is a lot of general interest at the top. It gradually narrows down as opportunities fall out of the pipeline. This journey was divided into three sections: But the sales funne...
Attracting new customers is important for any growing business. But in the case of social networks, apps, and SaaS platforms in particular, it’s not enough just to grow the user base. What’s truly important ishow many of these users return on a daily, weekly, or monthly basis. One wa...
Description: This is the text under the headline that gives users more context about your product or service. Use this space to highlight unique features, address audience pain points, etc. And don’t forget to include acall to action(CTA). Here’s how it might look like to write your ...
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Globally, mobile commerce penetration is high, but it’s not without its downside:at 85.6%, the cart abandonment rate for mobile users is higher than on any other device11. So, how can your business avoid this pitfall? By remembering these three golden rules of m-commerce...
Coupled with first-party data capture and conversion rate optimization, you can push those window-shoppers towards point of purchase. 3. Take advantage of e-commerce marketing automation As your business grows, so will the amount of data you collect. With marketing automation, you can put that ...
What is marketing strategy? Marketing strategy is a long-term, forward-looking approach and an overall game plan of any organization or any business with the fundamental goal of achieving a sustainable competitive advantage by understanding the needs and wants of customers. ...
This stage can tell you a lot about the general condition of your business.Satisfied customersare ready to buy from you again without the need to research competitors. That is why retaining an existing customer can cost five times less than acquiring a new customer. ...
HowiOS push notificationswork: A push notification appears on the lock screen first when an alert is sent to an iOS device. Once the device is unlocked, the notification moves to the Notification Center, where the user can either engage with or delete it. ...
Both models are capable of providing a business with a large volume of sales and push product. Once you determine the B2B model is best for your business, you need to learn how to make B2B sales. Ready to unlock the full potential of kitting for your business? Discover the ins and outs...