必应词典为您提供What-is-public-relations的释义,网络释义: 什么叫公共关系;什麽是公共关系;
Public relations is the process of managing communications between a business and its public, or constituents. It is a marketing tactic used to inform and educate: Customers Employees Vendors Stockholders Influencers Government officials Neighbors Public Relations Strategies Within public relations, there ...
What_is_Public_Relations
“Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” Harry S. Truman (1884-1972), the 33rd President of the United States, once said: “All the president is, is a glorifiedpublic relationsman who spends his...
What is Public RelationsPPT资料 PublicRelationsNotes InstructorDr.IliasHristodoulakis,Ph.D Athens,Greece WhatisPublicRelations •Whatisthisthingcalledpublicrelations?•Thetermpublicrelationsisoftenconfusingbecauseitisfrequentlyusedinaccurately.•Accordingtomanyself-calledPRpractitionersaswellastomanagerspublicity,...
Since the term Public Relations (PR) was first coined over a hundred years ago, some PR people have wrestled with the problem of defining what it means (although it has to be said that the great majority have just got on with their work!). Outsiders — and journalists — have less of...
What is Public Relations.ppt ChristodoulakisIlias, Ph.D Public Relations Notes Instructor Dr. Ilias Hristodoulakis, Ph.D Athens, Greece Christodoulakis Ilias, Ph.D What PublicRelations thingcalled public relations? termpublic relations oftenconfusing because frequentlyused inaccurately. manyself-...
The Public Relations or PR is a practice of maintaining and shaping the image of an individual or an organization to the public in such a way that a favorable point of view is developed for the concerned entity.
Public relations experts not only help in the flow of information from the organization to its public but also from the public to the organization.(Two way communication).The flow of information from the public to the organization is generally in the form of reviews, feedback(positive/negative)...
A public relations employee usually has a relevant college degree, such as a bachelor's degree in communications, journalism or marketing. Competition for jobs in PR is fierce. A talented public relations worker might be able to work his or her way up from a junior account executive to an ...