Survival:The foremost Pricing Objective of any firm is to set the price that is optimum and help the product or service tosurvive in the market. Each firm faces the danger of getting ruled out from the market because of the intense competition, a mature market or change in customer’s tast...
AI is reshaping how products and services are marketed by enhancing data analysis, personalisation, and automating tasks. AI optimises product marketing through data-driven insights, content optimisation, and dynamic pricing. It helps businesses predict trends, understand customer behaviour, and tailor mes...
Learn what product marketing means, how it works, and how to create a go-to-market strategy with this ultimate guide!
Marketing is the process of getting people interested in your company's product or service. This happens through market research, analysis, and understanding your ideal customer's interests. Marketing pertains to all aspects of a business, including product development, distribution methods, sales, and...
Any successful marketing strategy is built off a framework called the marketing mix that includes four elements: product, price, place, and promotion. They’re commonly known as the four Ps of marketing. Let’s look at each more closely: Product This refers to what you’re offering—which...
The role of product in the marketing mix is central to the entire marketing effort. Unless the product has the right features and functions to attract customers, is packaged in a manner that is appealing, and comes along with a reasonable amount of service after the sale, even the best effo...
The role of product in the marketing mix is central to the entire marketing effort. Unless the product has the right features and functions to attract customers, is packaged in a manner that is appealing, and comes along with a reasonable amount of service after the sale, even the best effo...
thing when it comes to pricing is that your pricing helps you build a sustainable business. Once you have that, you can launch your store or your new product, offer lower prices on discounts, and use the feedback and data you get from customers to adjust your pricing structure in the ...
Cost per thousand (CPM) is one type of pricing model commonly used in digital marketing. Learn how CPM works and whether it’s right for your brand.
Be it lack of customer demand or incorrect pricing structure, there are various challenges to bringing a new product into the market. Sometimes product markets fail to target the right audience for their product. This is another reason why product marketing doesn’t succeed....