A. Offering discounts only once B. Changing the product frequently C. Providing excellent customer service D. Ignoring customer complaints 相关知识点: 试题来源: 解析 C。本题涉及建立客户忠诚度的关键。选项 A,仅提供一次折扣难以长期维持客户忠诚度;选项 B,频繁改变产品可能让客户感到不稳定;选项 C,提供...
An offering in marketing is the total offer to your customers. An offering is more than the product itself and includes elements that represent additional value to your customers, such as availability, convenient delivery, technical support or quality of service. A strong offering differentiates your...
Value is a central marketing concept. People often make their buying decision based on the offering's value. Value in this sense is more than the price it reflects. It reflects the perceived tangible and intangible benefits and costs to customers. We can see value as a combination of quality...
A product offering, in simple terms, is what a company offers its customers, including the product or service, its price, its warranty, and more. Think of product offerings as “the complete package” from the item in the box to the customer service. An excellent product offering can show...
Any successful marketing strategy is built off a framework called the marketing mix that includes four elements: product, price, place, and promotion. They’re commonly known as the four Ps of marketing. Let’s look at each more closely: Product This refers to what you’re offering—which...
Learn what product marketing means, how it works, and how to create a go-to-market strategy with this ultimate guide!
Subscription marketing is a strategy designed to help businesses acquire new customers and retain existing customers in the long-term. The most common way is via a subscription business model, which involves customers paying a recurring fee to access a product or service. ...
How’s that for using content to market a product? A lot has changed since then, and what worked back in the ’80s won’t necessarily work today. However, with new marketing channels like social media popping up almost daily, opportunity is knocking. ...
Personalized marketing is a form of marketing that tailors a brand’s messages, products and services to the needs and preferences of individual customers. With personalized marketing strategies, companies can create more engaging customer experiences across all marketing channels—including email, mobile,...
Successful marketing strategies should be tailored to your specific goals and objectives. Creating strategic marketing strategies starts with defining what is product marketing for your niche, understanding where you are now, identifying key areas of improvement and focusing on achieving specific goals. ...