Market positioning, meanwhile, is a broader look at how a vertical or an entire business interacts with a market sector. Beyond product and brand considerations, market positioning analysis will help decide product lines, pricing, acquisitions, partnerships, and the platforms and sales channels through...
A PRD can be designed in different ways. The way it is designed depends largely on the organization it is issued by and the documentation design standard accepted in the company. Another factor is that the PRD format depends on the product manager. They are the person in charge of the prod...
As a product line manager who is tracking customer satisfaction, it’s important to get a well-rounded sample of the public at large when it comes to questionnaires and customer satisfaction. What are the best ways to obtain information on customer satisfaction that gives the most accurate sample...
RRP can also be put to great use by an eCommerce company, as a pricing safeguard, during an automated pricing strategy that is considering competitor prices. If your competitor makes a mistake, and incorrectly prices their own products significantly above RRP, you most likely won’t want to a...
What is Psychological Pricing? What are Operational Objectives? Discussion Comments ByGlasis— On Mar 13, 2014 A lot of time is spent by companies doing research into the areas they are trying to selling in. There are some companies even dedicated to doing this market research for various othe...
Product market and pricing fit:Do the customers consistentlyget a fair price? Is this unaffected by surge pricing? Distribution:How many large cities can we enter? How many drivers can we gain within a certain time period? Which devices can we partner with to make our software work?
Product Line is used to mean an array of related products, under a specific brand, offered by a single company to its customers. For instance: Amul offers a series of closely related products such as milk, butter, ghee, dahi, yoghurt, ice cream, srikhand
The theory of competitive pricing directly benefiting consumers is precisely why "trust busters" such as Teddy Roosevelt went hard after monopolies and why the federal government still cracks down on them. One question, however -- there are legal monopolies that are allowed to exist. Think of you...
Usage-based pricing—or pay-as-you-go pricing—charges customers based on their product or service consumption. In tech, this might mean paying for cloud storage by gigabyte; in retail, it might be based on items purchased or service frequency. This model is popular because it aligns costs ...
Straight-line depreciation spreads thecost of an assetevenly over the time it will be used, also known as its "useful life." It requires only three inputs to calculate: asset cost, useful life and estimated salvage value — meaning, how much the asset is likely to be worth at the end ...