Axia Public Relationsuses news, social, and web mediafor our PR strategies and programs. Social media is not the only type of media you should use in a PR campaign, but it’s essential if you want successful campaign results. Photo byTracy Le BlancfromPexels...
Marketing, PR and communications, and also sales, customer services & support, product development and market research are the right departments to talk to about monitoring what is going on in social media.Sales What are our customers or business partners interested in? Marketing/PR How does the...
Social monitoring is an essential part of any social customer service strategy. It can lead to faster response times, PR crisis prevention and identifying brand advocates. Responding to customers has been shown to lead to stronger brand loyalty among customers. A successful social media monitoring st...
Social media is the key to successfuldigital marketing. Social networks like Facebook, Twitter, LinkedIn and Instagram have the power to reach billions of consumers with your company’s message and give the general public an plug socket for talking about your company. Using social media, however,...
Like any metric, social media engagement should not be viewed in a vacuum. Balance engagement with content marketing and PR efforts, and knowing how to use it for effective marketing means understanding the systems behind the most popular social media platforms, as well as the ways in which peo...
2025 Social Media Trends in Summary Don't ignore AI Make use ofsocial commerce Augmented realityis a game changer Expand beyond vertical and video Be inclusive, authentic and transparent Go live If you'd like to learn more about capitalizing on the trends discussed above for your own brand, ...
Social Media Scheduler Optimal Posting Times The best time to post on social media is different for every brand. Some brands are able to plan their posts months in advance while others don’t have enough information about what’s happening next week to make a good decision. ...
TikTok is the Philippines' third most popular social media platform, with 9.7% saying it's their favourite. 35.96 million Filipinos aged 18+ get engaged through TikTok ads on the app. It's one of the fastest-growing social media platforms, with a quarterly 8.8% increase in ad reach. TikTok...
What is social media engagement?Social Media:The use of technology-based computers that help in sharing ideas and thoughts through virtual networks is known as social media. Social media plays a massive role in developing relationships and connecting people globally....
Sprinklr Social: Your technology partner in advancing your social media maturity What is social media maturity (and the social media maturity model)? The term "social media maturity" refers to the level of sophistication in a company's social media strategies and practices. It encompasses various ...