How to Start a PPC Campaign Track Your PPC Campaign’s Performance What Is PPC? Pay-per-click (PPC) marketing is a type of digital advertising that involves paying a fee each time someone clicks on your ads. This means PPC is typically more cost-effective compared to advertising models th...
This is often an overlooked point in this world where competition levels have never had this amount of high stakes! Having one tool from the start of your analytics journey all the way to perform the most complicated analysis is a user-friendly way: Google Analytics is the way to go. Next...
One approach is paid advertising—like pay-per-click (PPC). What is PPC, and how are brands using it to attract website visitors with high purchase intent? Let’s break it down. Making sense of pay-per-click advertising Pay-per-click (or PPC) is an advertising pricing model that ad ...
The customer has to make choices along the way, so each one is worthy of measuring and tracking: They see your ad and then click the ad: that's an ad conversion. They click your ad and then make a purchase or sign up: that's a PPC conversion (as defined above and measured by ...
PPC management, as mentioned, can be done in-house or by a PPC expert or agency. Efficient and effective PPC management entails the following: Analysis of Keywords Part of PPC management is targeting specific keywords that consumers are likely using to find what they need online. This means ...
The most common type of PPC is Google Ads, where you can pay to get the top slot in the Google search engine result at a price per click of the links you place. Some other channels where you can use PPC are: Paid Facebook ads: You can pay to advertise on Facebook by customizing ...
PPC management involves monitoring your PPC strategy and budget, either in-house or through an agency. Learn more about PPC management here!
This is something that can be avoided when you look into the following while choosing a PPC management agency or consultant: Services offered: Be clear on what exactly you need help with and find a partner that can do it. That might be just managing the campaigns. But it could also involv...
1. It improves PPC Campaign Efficiency Having a clear understanding of what is CPC and how to calculate it helps improve your campaign’s efficiency, precisely because it will enable you to see keywords and ads with high vs. low CPCs. This also allows you to pause ads and keywords that ar...
Competitive PPC analysis is more than just a periodic task—it's a fundamental shift in how you approach paid advertising. The most successful marketers understand that sustainable PPC success comes from consistently monitoring, analyzing, and adapting to the competitive landscape while maintaining focus...