“When deciding what makes for a good pillar page topic candidate, I recommend focusing on concepts central to your business or your client’s business,” he explains. “Building a pillar page and surrounding pages is going to take extra time and investment compared to a traditional blog, so ...
A pillar page is the basis on which a topic cluster is built. A pillar page covers all aspects of the topic on a single page, with room for more in-depth reporting in more detailed cluster blog posts that hyperlink back to the pillar page. Pillar pages broadly cover a particulartopic, ...
Pillar pages are pieces of content that provide an overview of a topic and link to more specific cluster posts.
When confronted with this piece of feedback, one of our teams countered by comparing a pillar page to a menu for a site’s visitors. When scanning a menu, you might see an item that catches your fancy. With a pillar blog post, the same flexibility allows readers to jump from the longe...
“I start from the primary keyword and then branch it out until I cover the entire cluster. I make a note of all long tail keywords that require separate pages to support the pillar page, and later on, I use the mind map as a reference for internal linking (going backward, from H3s...
posts focus on a particular component of a pillar page and often target a long-tail keyword (a longer, more specific keyword phrase), while ‘pillar pages’ provide comprehensive overviews of topics. Link between pages in a topic cluster and always refer back to your in-depth pillar page. ...
As you may know, a pillar page is a central piece on a website covering an in-depth topic. Let’s say you want to target a keyword with significant volume, like “camper living.” Once you create a pillar page targeting the keyword, you may develop a blog post reviewing an RV esse...
It’s a good idea to start with your pillar page. Because this is the page that provides a broad overview of your core topic. And the foundation for your topic cluster. Then, create your pillar page with links to your cluster pages in mind. ...
Hub page/pillar content:This is a high-level overview of a wide subject. Subpages/cluster content:These are detailed guides regarding certain aspects of the main topic. Hyperlinks:These are the connections that connect the hub page to the subpages. The hub page has connections to all of the...
A broader content topic is a good starting point for building apillar pagefor your topic cluster. 2. Narrow your focus and investigate keyword competition. Once you determine the overarching question or problem to address, it's time to get more specific. Getting more specific allows you to cat...