Phrase match is akeyword matching optionwhereby Googlematches your ad only against keywords that include a phrase you designate. Google defines the phrase matching option as: Phrase Match– If you enter your keyword in quotation marks, as in “tennis shoes,” your ad would be eligible to appear...
When creating a text ad in your PPC campaign, you can selectbroad match,phrase match, orexact matchfor your keyword match type. Each match type in your Google Ads account has its advantages and disadvantages. Broad match type Broad matchis the default match type and the one that reaches the...
Targeting phrase match queries like“ski poles”(with the quotation marks) or even broad match (ski poleswithout any punctuation) might get you a lot more impressions. But you could appear in searches for people who are unlikely to convert into customers, potentially wasting your ad budget. 3....
“Phrase Match” keywords. Which contain your exact term with the words appearing in any order. “Exact Match” keywords. Which contain your exact term with the words in the order you specified. To focus on keywords that trigger ads (not all keywords do), go to “Advanced filters” and s...
a我想出去玩会 I want to exit to play meet[translate] a采取有效的措施保护野生动物 正在翻译,请等待... [translate] aThe keyword phrase doesn't currently trigger any of your ads. What can I do? 主题词词组当前不触发你的任一ads。 我能做什么?[translate]...
One caveat is that since Broad Match Modified was introduced, Google has seriously loosened their matching rules. For example, in 2018 they announced that Phrase Match could also trigger ads even if the keywords are closely related e.g. as a typo, pluralization, stemming, or by the addition...
Relevance, in my opinion, would be in the query-dependent category. Keyword relevance in local SEO and Google Ads is different Google uses the idea of keyword relevance in ranking local results and choosing winners of Google Search Ads. If you ever step into the territory of search engine mar...
The phrase "exact match" is commonly used when targeting your ad to types of searches with Google AdWords. Exact match in Google AdWords means that you only want your ad to show up for a specific word or phrase. In SEO, exact-match keywords also refer to
Suppose your metrics were positively affected by your optimization. In that case, you've made good decisions and learned something important about what works for your enterprise. Still, you'll need to revisit this periodically to see if performance is stable or trending upwards or downwards. If,...
Even though that phrase consists of more than one word, it’s still a keyword. Of course, nobody outside of the SEO industry tends to use this terminology. Most people would call them Google searches or queries. Just know that keywords are synonymous with both of these things. In this ...