you can consider a brand refresh. Giving your brand a makeover can revive thebrand’s imagein the eyes of the consumer. For example, not long ago Mastercard modernized its 1960s logo. Design studio Pentagram chose to emphasize Mastercard’s simplicity, connectivity, and seamlessness. The new ...
Katie Cadwell, co-founder of branding studio Lucky Dip and The NDA Podcast: There’s a lot going on here. It sounds as though the real problem is you’re torn between comfort and challenge. In any creative career, there are moments where the learning curve is really steep (usually coincid...
image courtesy of Pentagram (also head image) Halo by Studio Waldemeyer On the occasiof of London Design Festival 2023, artist Henry Moore presents Halo, a transcendent light installation nestled within the storied architecture of St. Stephen Walbrook Church. Halo thoughtfully integrates two complemen...
Here is what she recommends: Studio Culture: The Secret Life of the Graphic Design Studio by Adrian Shaughnessy and Tony Brook Shaughnessy and Brook conducted in-depth interviews with design studios as big as Pentagram to independent designers running their own show. The book is filled with ...
Brand perception is what customers believe a product or service represents, not what the company owning the brand says it does.
Brand perception is what customers believe a product or service represents, not what the company owning the brand says it does.