one of the fun things about OOH advertising is the sheer variety that’s found within the space. From small static posters to digital screens triple the size of a regulation football field, today’s marketers have an incredible array of opportunities to ...
Digital out-of-home (DOOH) advertising originated from thetraditional OOH, which basically covered any form of advertising media that is found outside of the home, from billboards to posters, both big and small. OOH primarily used static printedsignage, which has become less effective but more...
Out-of-home (OOH) advertisingis media found in public spaces outside of the home. In the past, OOH was synonymous with the huge splashy billboards you’d see by the sides of interstate highways—high-impact static imagery perfect for spreading awareness to a large audience for a relatively...
Always wondered what Digital Out-of-home (DOOH) advertising is and how it works? From programmatic to facial analysis. You can read it here!
Outdoor advertising, also known as out-of-home (OOH) advertising, involves the placement of ads in public spaces to reach a broad audience. Common formats include billboards, transit ads (such as on buses and trains), posters, and digital signage. Outdoor advertising is particularly effective...
Remarketing is the process of engaging with customers who have already clicked your ads or have otherwise shown interest in your brand. Remarketing can be crucial to help move prospective customers down the funnel through the shopping journey. Out-of-home (OOH) advertising Out-of-home (OOH) adv...
An advertising slogan is a short, catchy phrase designed to reinforce a company’s brand image. Its purpose is to help consumers remember a product, company or brand, thus increasing the chances of being selected by the audience. Slogans are essential to differentiate from other companies in the...
Electronic Direct Mail marketing encompasses multiple media channels including printed marketing materials, social media, text message marketing, and even out-of-home (OOH) advertising to reinforce and retarget the message of your campaign. Let’s dig into the ins and outs of EDM marketing and how...
During an experiment to measure top of mind awareness, the customers are shown series of advertisements or any other promotion and asked for the first brand that comes to their mind. This is to checking the advertising awareness among the customers. They are asked these questions 30 days after...
the ad industry next year, and we’re excited to see how some of the OOH trends that shaped 2023 will influence its continued evolution. While we can’t predict exactly what’s to come for OOH advertising, it’s safe to say that the medium is ripe for new growth in the years ahead....