Digital Brand Protection (DBP) is a way for companies and organisations to protect and maintain the integrity of their brand in the digital space. This includes monitoring and managing a brand’s online presence, as well as taking steps to prevent and address any unauthorised or harmful use of...
What is brand protection? Learn more about safeguarding a company’s IP against bad actors seeking to illicitly profit from its trademarks, domain names, design marks, and more.
IP enforcement— Enforcing IP protection is another important, but often extremely difficult brand protection strategy. Determining the infringing parties, the types of infringement, and taking action against abusers using brand and legal means all fall under this heading. This process attempts to remove...
Brand protection is crucial for businesses as it safeguards integrity, reputation, and brand value. Companies ensure the integrity of their brand identity by actively monitoring and defending against trademark infringement, counterfeiting, and unauthorized usage of trademarks, logos, and intellectual property...
Brand protection is a two-pronged approach: preserving the brand itself and preventing the end customers from abandoning their trust in the brand. Thepotential impactof brand abuse on brand owners is immense. Sale of counterfeit products, IP theft and patent theft, and online impersonation can cau...
If you’ve ever searched for your own brand online, you’ve probably already encountered trademark bidding in some form. Trademark bidding—also known as “brand bidding”—is simply the act of targeting paid search advertisements to branded keywords (searches that include a brand name, or some...
Uncover the ecommerce meaning, types, and examples in our comprehensive guide. Explore what ecommerce is and the key aspects driving this industry today.
7. Brand reputation and brand protection Safeguard your brand’s integrity, reputation, and intellectual property against unauthorized use or misuse. How does brand management work? Brand management is a holistic process that involves overseeing and guiding multiple aspects of your brand to ensure its...
Who’s eligible for Amazon Brand Registry? To qualify for Amazon Brand Registry enrollment, all you need is a fully-registered or pending trademark. To become a registered brand, you need an active registered text-based or image-based trademark in each country you plan to enroll (and sell) ...
What Is Online Shoplifting? Online shoplifting is the theft of goods from an Internet-based merchant. Online shoplifting might seem harmless since the shoplifter never interacts with the victim and executes the fraud with a few keystrokes and mouse clicks. It is a crime nonetheless, and online sh...