It can be important for brands to be creative with their ad formats and offer elevated experiences to delight and inspire customers. One recentAmazon Ads, Omnicom Media Group, and Latitudestudy showed that 55% of consumers prefer ads they can interact with by following links to buy products dir...
Omnicom Beta is currently at 1.0. Beta is one of the most important measures of equity market volatility. Beta can be thought of as asset elasticity or sensitivity to market. In other words, it is a number that shows the relationship of an equity instrum
Agency.com, an interactive agency and part of Omnicom Group Inc (NYSE: OMC), announced on Friday (13 July) the launch of a new microsite created for Energizer Holdings, Inc (NYSE: ENR), a manufacturer of primary batteries, battery-powered devices and flashlights, to support its sponsorship...
To help marketers address these challenges, BCG partnered with Google and Omnicom Media Group (OMG), a leading global agency that is already developing and implementing solutions at the forefront of video planning. Drawing on our interviews and surveys with 190 advertisers and over 90 agency practit...
The market value of Omnicom Group is measured differently than its book value, which is the value of Omnicom that is recorded on the company's balance sheet. Investors also form their own opinion of Omnicom's value that differs from its market value or its book value, called intrinsic value...
Omnicom announced its plans to acquire IPG, creating the largest, global marketing services company. Here's what it means for you.
Online advertising spending will grow during the year and the computer desktop will rule as the content platform of choice. Omnicom Group Inc. is expected to increase its presence in the Internet after investing in five differently niched interactive advertising shops.EBSCO_AspAdvertising Age...
“This is a big opportunity for us. We know from the experience of Publicis-Omnicom Group that an acquisition of this size will require every leader to be focused internally on integration, if they want to be successful,” he said. “On our side, our transformation is behind us … now ...
Maximizing our human potential is how we build leaders who are our true representatives in the organisation. 8. We are the agency of the future Yes, we are the ‘Jetsons’. We are the data and technology-driven, problem-solving core of Omnicom Group. Our four core vocations namely- Technol...
Chief Marketing Office WorldwideOMD, Omnicom Media Group, Inc. Having you for a coach is like having an angel who whispers “you can do it” in my ear just when I need it. You cheer, inspire, protect, and watch over me. You create an atmosphere that is loving, open, honest, realist...