well, I’ll leave for a competitor. Customer churn is the metric that calculates which users have decided to leave your business for another option. As acustomer successprofessional, you’ll need to know how to calculate it.
Consumer behavior is key to customer and revenue growth. Learn how understanding, analyzing, and tracking buying decisions enhances marketing strategies.
While California still holds the title for the strongest data privacy law, the DPDPA is notable for its consumer-friendly approach and broader applicability, encompassing businesses of varying sizes. Set to take effect on January 1, 2025, the law grants an additional year for businesses to ...
If you’re looking for an example of a brand that has gone all-in on the sustainability trend, look no further than footwear retailer Allbirds. Allbirds is a direct-to-consumer success story, upending the shoe industry with sustainable materials. The company’s mission not only fuels innovat...
Over the past several years, he has been recognized as an emerging expert in the field of digital marketing, speaking at multiple national industry conferences and contributing to numerous notable industry publications. The #1 habit of highly successful content marketers is… A solid, t...
“You don’t want it to become so clinical that it feels icky and the consumer questions, do I need to go there again?”— Melissa Gonzalez, The Lionesque Group Remembering the brand is key to immersing customers, and adding a little humor and levity to the situation can help too. ...
Variable consumer demand can also be a nightmare for inventory managers, as a sudden spike or slump could unravel a previously smooth inventory management process. The damage can be compounded if technology systems aren’t integrated—for example, if production isn’t in the loop about inventory ...
Notable Data Breaches Medical Procedure: How a Misconfigured Storage Bucket Exposed Medical Data Data Warehouse: How a Vendor for Half the Fortune 100 Exposed a Terabyte of Backups Open Enrollment: How HCL Exposed Employee Passwords and Project Data ...
However, there are some notable downsides to this manufacturing strategy. With pull-through production, a company must conduct multiple, smaller production runs instead of just one or two runs. This process can be expensive if not managed properly. ...
Spandex: This term is not a trademark, and it is, in fact, an anagram of "expands." Spandex was never intended to be the primary term used to refer to elastane fabric, but the term stuck in the consumer mind, and most Americans and Canadians now refer to this textile with this term...