At present, the NCAA rules don't limit how much money athletes could receive through NIL deals with outside companies. They do, however, prohibit the schools themselves from paying their athletes.9If the May 2024 court settlement is approved, that would change, as well. Many state NIL laws ...
Current NCAA rules require that any NIL deal be aquid pro quoarrangement. This means that athletes must do something in return for the money they are paid. According to the NCAA, "Student-athlete NIL agreements should include the expected NIL deliverables by a student-athlete in exchange for ...
Discussions on college sports unions are not new, but with the rise of name, image and likeness (NIL) deals and revenue-sharing for athletes, some think it is only a matter of time before at least some student-athletes organize. “I think the cultural winds are shifting he...
Are Student-Athletes Employees of the School? The debate over whether student-athletes should be paid has spanned decades, and Hughes says NIL legislation and Baker's proposal indicate that the NCAA is aware of the conflict and is willing to adapt to the times. Some major co...
, Division Street, the much-hyped “What the Duck” Nike Dunk Lows have sent sneakerheads into a frenzy. This latest release celebrates the University of Oregon’s rich sports history and makes a big difference for current student-athletes through Name, Image, and Likeness (NIL) deals....
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And because Division I athletes tend to get the biggest deals, the change at Stonehill could benefit athletes financially. "There's athletes now at our school that have small NIL deals with local businesses, but I wouldn't be surprised if some get bigger ones now, and as we continue to ...
A sports communication degree gives you in-depth knowledge of how the sports publicity field works. If you want to be the type of agent who turns athletes into celebrities, sports communication is a great degree to have. You can learn things like how to build a fanbase for your athlete and...
Understanding how to encourage & build brand loyalty could mean the difference between meeting/missing your revenue targets. Learn how here.
People hire agents to perform tasks that they lack the time or expertise to do for themselves. Investors hire stockbrokers to act as middlemen between them and thestock market. Athletes and actors hire agents to negotiate contracts on their behalf because the agents are typically more familiar wi...