One impressive example of creativity in marketing campaigns is Nike’s “FuelBand” initiative. This campaign transformed physical activity into a competitive and socially engaging game. Users could track their workouts, earn points, and compete with friends, which not only motivated them to be more...
Hollindale, ChrisC. Hollindale “Nike+ FuelBand and Google Glass: what next for the ‘quantified self’?”, Guardian , 27 March 2013. http://www.theguardian.com /technology/2013/mar/27/nike-fuelband-google-glass-quantified-self [Accessed 20 December 2013.]...
ayou\"ll need to set up your Nike+FuelBand before you use it 您\ “ll需要在您之前设定您的Nike+FuelBand用途它[translate] aI don,t know. You. Spake it 正在翻译,请等待...[translate] ademographic variables did not relate to specific character strengths 人口统计的可变物与具体字符力量没有关...
aNike+ FuelBand is not currently available to buy in your country. Nike+ FuelBand不是现在可以得到的买在您的国家。[translate] a由于我的失误造成的错误真的很抱歉 Because my fault creates the mistake really very much was sorry[translate]
Nike Plus and its FuelBand has been one of the most successful activity trackers to date, argued one discussant, because of the online community created around the device. “It wasn’t the wearable device that created behavior change, but the community sharing that went with it.” One part...
2.Nike Fuelband.This gadget uses an accelerometer to monitor your movement throughout the day. The band works in conjunction with theNikeFueliPhone app (free on iTunes) and displays your progress via an LED display. When you start work in the morning, the light glows red. As you move th...
Each “thing” or connected device is part of the digital shadow of a person. A Nike FuelBand captures a digital shadow of a person’s physical activity; a connected car from GM does the same for a person’s driving behavior. For there to be a market in the Internet of Things, two ...
Nike has announced the release of the newNIKE+ FuelBand. This innovative wristband tracks and measures everyday movement helping to motivate and inspire people to be more active. Activities can now be measured through a new metric called NikeFuel: the more active you are, the more NikeFuel yo...
"Wearable devices as of now … represent a 'nice to have device,' not a 'must have device.' This is the future, … but lots needs to be added to it, more functionalities need to be added." Wearable technology has traditionally been dominated by fitness devices such aNike's FuelBand an...
(limited battery life was a problem, and few people were willing to charge their watch every day), and wearers struggled to see the point of them. However, growing enthusiasm for fitness bands (such as the Nike+ FuelBand, Jawbone UP, and Fitbit devices) may indicate consumers ...