One impressive example of creativity in marketing campaigns is Nike’s “FuelBand” initiative. This campaign transformed physical activity into a competitive and socially engaging game. Users could track their workouts, earn points, and compete with friends, which not only motivated them to be more...
Hollindale, ChrisC. Hollindale “Nike+ FuelBand and Google Glass: what next for the ‘quantified self’?”, Guardian , 27 March 2013. http://www.theguardian.com /technology/2013/mar/27/nike-fuelband-google-glass-quantified-self [Accessed 20 December 2013.]...
Nike Plus and its FuelBand has been one of the most successful activity trackers to date, argued one discussant, because of the online community created around the device. “It wasn’t the wearable device that created behavior change, but the community sharing that went with it.” One part...
good birthday gifts, like the Nike Fuelband she gave me last month for my 31st. So I decided to take on the challenge – meet a goal of 2500 fuelpoints each day of December. This seemed pretty easy, considering 2500 is an average goal for women my age and I have a fairly active ...
Each “thing” or connected device is part of the digital shadow of a person. A Nike FuelBand captures a digital shadow of a person’s physical activity; a connected car from GM does the same for a person’s driving behavior. For there to be a market in the Internet of Things, two ...
FuelBand fitness monitor reborn? Apple and Nike have teamed together for a special edition of the Apple Watch — the Nike+. The exercise-oriented variant of the Series 2 features a unique perforated elastomer band and a lightweight aluminum case. ...
2. Apple watch is supposedly 12.5mm thick, which makes it average for sport watches. R Ries macrumors 68020 Apr 21, 2007 2,331 2,918 Sep 20, 2014 #36 This, https://amiigo.com But looking like the nike fuelband. applepuree macrumors 6502 Aug 15, 2014 396 578 Sep ...
With PACO you can set up reminders on your Android phone (the developer is currently working on an iPhone version) or computer that “ping” to let you know when you’ve been doing one activity for a specified amount of time. 2. Nike Fuelband. This gadget uses an accelerometer to ...
Nike announced the closure of the FuelBand team in April 2014. Is Nike's exit because it grasps the pulse of the market or is there no market at all? This is a matter of opinion. (I personally prefer to have a market, the key is that the price of Nike is high). Secondly, osmosi...
Among projects McQuivey envisions are Beats being part of an Apple-created health-and-fitness monitor (considered likely after Nike essentiallypunted the future of its FuelBand) or providing the audio on a headset to compete with Google Glass. ...