A brand is a name, logo, word, mark, tagline, or any other identifying characteristic that distinguishes a company's products or services from others on the market. A brand is among the most importantassetsthat a company has because it represents the company and helps keep the company in co...
An indefinite intangible asset stays with the holder as long as it continues to operate, such as a brand name. A definite intangible asset is restricted to a limited timeframe such as a legal agreement to operate under another company's patent.2Types of intangible assets include: Brand:A bra...
Here’s everything you need to establish a strong brand identity: Logo: Creating a logo is the first step in brand marketing development. Think about McDonald’s golden arches or Nike’s swoosh. These images have become synonymous with the brands themselves and appear in all of their ...
The STEEP analysis is a tool used to map the external factors that impact an organization. STEEP stands for the five key areas on which the analysis focuses: socio-cultural, technological, economic, environmental/ecological, and political. Usually, the S
Let’s explore the top five trending topics in more detail: 1. Google Marketing (and Google Marketing Platform) The first term has a very specific informational and navigational intent. Users are looking for the Google Marketing Platform, which is an online advertising and analytics platform. 2....
In other words, those who use CAPM, need to be aware of the major drawbacks this method brings with it. And CAPM is also used withinWACC: The Weighted Average Cost of Capital can also be defined as the cost of capital. That’s a rate – net of the weight of the equity and debt ...
Equity theory posits that an individual’s motivation level is directly proportional to the perceptions of fairness (Oliver and Swan,1989). In the context of online shopping, if customers feel that the purchase situation is fair, then they will get motivated to complete the online purchase and ...
A successful brand can be one of the company's most valuable assets. Although brand value is somewhat intangible and can be difficult to quantify, companies can cultivate strongbrand equitywith distinctive branding and product design. Nike, Inc., for example, owns one of the world's most insta...