Smart bracelet and Apple Watch are the first generation of smart wearable devices. But that is far from enough. The patent application submitted by Nike may illustrate a problem. For example, what does Nike want to rely on to achieve the goal of "achieving an annual revenue of 50 billion U...
Ship the order - this is the last step of the process and it involves shipping the order to the customer. Ideally, you should shoot for a 2-day delivery if you want to really scale your business. That’s the basic way eCommerce works, but there are different revenue models you should...
A great example is Nike, which undoubtedly has one of the strongest customer service accounts on “X” (formerly Twitter). The brand is quick to follow up with customers who have had a negative experience or are looking for immediate assistance. Read More:How to Use Social Media for Delightf...
Automated emails like this one are great as they prove that there’s a human being that’s sitting behind the brand. He or she is trying his or her best to deliver value to you but may sometimes make an error or need help from you. And it’s easier to ask for a favor if they k...
ARPU, or average revenue per user, is a crucial metric for attention merchants like Facebook. It assesses the ability of theplatformto monetize its users. For instance, by the end of 2023, Meta’s ARPU worldwide was $13.12. In the US & Canada, it was $68.44; in Europe, it was $23...
In fact, Nike used Emarsys to achieve an incredible 11x ROAS, as part of their omnichannel e-commerce strategy. 7. Influencer marketing Influencer marketing involves partnering with social media influencers to promote your products to their engaged audiences. This relies on leveraging influencers’...
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their financial performance results online, what's published by the companies may be confusing for many investors. But you don't need to be a financial professional to read through a few quarterly and annual reports to ascertain whether a company is increasing its revenue, profit, and cash ...
patent for a part, it has the potential to generate substantial income bylicensingthe rights to manufacture that item to a larger business, rather than producing the part in-house. In this way, licensing deals may create lucrative revenue streams that significantly boost a company’s overall ...
Adding value to a product or service helps companies attract more customers, which can boost revenue and profits. Value-added is effectively the difference between a product's price to consumers and the cost of producing it. Value can be added in several different ways, such as adding a brand...