Marketing and the Natural Environment: What Role for Morality?This article explores the literature relating marketing to the natural environment from the point of view of morality. It argues that the issue of morality hasSocial Science Electronic Publishing...
Also known as environmental or ecological marketing, green marketing is thepromotionof various types of goods and services that are considered to be environmentally safe. These products are normally designed using natural or recycled materials, and are said to have little to no negative impact on t...
3. Basic elements of marketing concept有关市场营销的核心概念(1) Need, want and demand 需要、欲望和需求It is necessary to grasp some fundamental concepts in order to understand how marketing works. The followings are the core concepts in marketing....
2 Thismarketingstrategy(策略)hasbeenseverelycriticized (批判)bymanypeople.Manyfeelthatsuchcrazycommercializationhasdamagedthemeaningof FriendshipDay. 3 especiallythepinkandyellowones.Thedayisobservedwithgreatpleasureandmerry. Ahighlypopularthingconnectedwiththedayisthewell-knownfriendshipband—themodernday symbolof...
Green marketing is a very popular term in recent times and is increasingly present in the communication strategies of companies. However, it has long been known that the “throwaway mentality” of consumers has a negative impact on the environment, as well as on working conditions in producing ...
This article explores the literature relating marketing to the natural environment from the point of view of morality. It argues that the issue of morality has not been developed in any comprehensive or cohesive way in this literature and subsequently se
A comprehensive assessment was conducted of California's Used Oil Program, which was established in 1992 to reduce the illegal disposal, and promote the reuse, of used lubricating oil. This paper summarises selected key findings of the assessment and discusses them in the context of designing and...
The broad marketing strategy is what used to fall under the term "branding" back in the more ambiguous days of marketing. It's a practical summary of the key details of the strategy and some of the broad goals and methods used to achieve them. ...
4.Total GDP indicates the overall size of an economy which is important in market assessment for durable equipment or bulk goods such as grain, steel, or cement. Per capita GDP reveals the average income level of consumers, which is important when marketing consumer durables. Was china a low...
Guerrilla marketing is a product of the shift from traditional print, radio, and television marketing to electronic media, coined by Jay Conrad Levinson in his 1984 bookGuerrilla Marketing.1The goal is to create buzz about a product or brand to increase the likelihood that a consumer will purcha...