Here’s an example of how a meta description can appear in HTML and Google search results: The description that appears in search results is called the snippet. Search engines don’t always use a page’s meta description as the snippet. If you don’t provide a meta description or if Goog...
The optimal length varies from page to page. But the primary goal of adding a meta description is to provide value and drive clicks. Keep in mind that these recommended lengths might change over time, as Google is known for making changes to meta description length allowances without prior no...
You may notice the meta description in the above example is not in sentence format. Google says non-sentence meta descriptions are acceptable, especially for details that are scattered across the page and would be difficult to fit into a sentence. Do Not Duplicate Information Your meta should no...
Google may also bold keywords from the user's query (or other highly relevant text) found in your meta description. This helps users scan results and find pages that match their needs, thus increasing CTR. Here is an example: Controlling your site's snippets as much as possible is importa...
What is a title tag and a meta description? Where do they show up on my web page? Why do I need them? PaperStreet answers these important questions.
For example, a mobile phone user might sometimes see a meta description of a different length than a laptop user. Here's an example of Google showing an ellipsis (...) where it is truncating a SERP entry's meta description after the word “see”:Example...
We looked at one for keywords; there are also meta tags for theauthorof the web page, the sitedescription, and the lastrevisedpage version (among others). All of our meta tags go in the header (or <head>) section, not the body (or <body>) section. Here's an example of the three...
2. Meta Description Tag A meta description tag is an HTML element that summarizes the page’s content for search engine crawlers and internet users. The search engine results page normally displays below the title tag. Here’s an example of a meta description displaying on a search results pag...
For example, ensure that the metadata is easy to read, invites the reader in, and is keyword-optimized. The metadata consists of two elements. The meta title and the meta description. The meta title is the light blue title that you see on the SERPs. This is the link that your reader...
Some common metadata terms used when building a web page include meta title and meta description. The meta title briefly explains the topic of the page to help readers understand what they'll get from the page should they open it. The meta description is further information, though brief, abo...