For example, when we searched for "what does SEO stand for," Google displayed the meta description written by our team: But when we searched "what is SEO," Google replaced the meta description with more relevant text from the page: When Google does display your meta description, it’s an...
The optimal length varies from page to page. But the primary goal of adding a meta description is to provide value and drive clicks. Keep in mind that these recommended lengths might change over time, as Google is known for making changes to meta description length allowances without prior no...
For example, a mobilephoneuser might sometimes see a meta description of a different length than a laptop user will. Here's an example of Google showing an ellipsis (...) where it is truncating a SERP entry's meta description after the word “see”: There are a number of free meta de...
You may notice the meta description in the above example is not in sentence format. Google says non-sentence meta descriptions are acceptable, especially for details that are scattered across the page and would be difficult to fit into a sentence. Do Not Duplicate Information Your meta should no...
Some common metadata terms used when building a web page include meta title and meta description. The meta title briefly explains the topic of the page to help readers understand what they'll get from the page should they open it. The meta description is further information, though brief, abo...
<meta name="description" content="It's time to get backlinks that make a difference. Backlinko is the place for next-level SEO training and link building strategies."></html></head> In this example, a meta tag called a meta description summaries the page. Search engines like Google ...
Metadata is data that describes other data. Meta is a prefix that in most information technology usages means "an underlying definition or description." Metadata summarizes basic information about data, which can make finding and working with particular instances of data easier. For example, author,...
Use of a product likeMoz Pro Site Crawl (get your free 30-day trial here)will help you find and fix low-quality or broken meta descriptions across your website. The frequency with which you perform such a crawl should be based on the rate at which your website is growing. The more ...
2012: Oculus Rift is released, one of the first commercially available VR headsets. 2016: Pokémon GO is released, a mobile AR game that becomes a global phenomenon. 2021: Meta (formerly Facebook) announces its plans to build the metaverse. 2022: Microsoft acquires AltspaceVR, a popular social...
An example of what a metadata description looks like on a WordPress website is easily seen by looking at WPBeginner on a Google search results page. You will see WPBeginner’s meta description just under our website title. This metadata provides potential visitors with a descriptive summary telli...