An RCS message can have all of the above. Plus, it provides what’s often described as an “app-like experience.” Or you might say a killer RCS message is like the most impressive interactive email you can imagine. For example, an RCS campaign could look something like this: A chatbot...
What is RCS messaging & RCS chat? Is RCS the future of text messaging? Here’s what you should know about RCS + FAQs.
Rich communications services (RCS) is a powerful messaging protocol. Read more about its rich capabilities and why it's a must-have for businesses.
such as target audience, message complexity, business goals, and accessibility. If RCS is unavailable for you right now, you can't use it. However, if it is available, there are a few instances where it will prove advantageous.
Here’s a brief breakdown of the RCS messaging process: User Initiation When a user sends amessage, the device checks in the background whether the recipient’s device and network support RCS. Message Routing If both the sender and receiver have RCS-enabled devices, themessage is routedthrough...
Google wants that to change, saying that Apple refusing to adopt the modern RCS standards is holding back the world of texting. In fact, Google has created an entire public relations campaign—Get The Message—surrounding that effort. “Everyone should be able to pick up their pho...
RCS enables new features in iPhone-Android conversations When considering text messaging, there are a few different texting methods to be aware of. iMessageis Apple’s own, proprietary text messaging system. iPhones, Macs, iPads, and other Apple devices can communicate with each other over iMess...
What is RCS? Tushar Mehta / Digital Trends RCS isn’t really all that new. It’s actually been around longer than both iMessage and WhatsApp. The new standard was proposed to the GSMA in 2007, only five years after MMS debuted. It was clear the association knew that something had to ...
RCS is often compared to popular messaging apps like WhatsApp, Telegram, and Apple's iMessage. While these messaging apps offer a similar set of features to RCS, there are some key differences to consider. First, RCS is a protocol, not an app. It is built into your phone's messaging ...
RCS also mimics Apple's iMessage in some ways. However, despite being an iMessage rival,Apple plans to add RCS support on iPhones in 2024via a software update. A Brief History of RCS Messaging RCS was created in 2007 by a group of mobile industry players. RCS is based onGSMA's Univers...