5. Media Liability Coverage This coverage protects organizations from intellectual property infringement, excluding patent infringement. It usually applies to printed and online advertising, including an organization’s social media posts. What Is Not Covered By Cyber Liability Insurance? Cybersecurity ...
Why aren’t electronic data breaches covered under traditional business package policies? These types of insurance policies are intended to only cover tangible assets, much in the same way that errors and omissions coverage exclusively covers errors or mistakes that your company makes. ...
From the various types of car insurance available, what is comprehensive insurance? Learn more about this type of car insurance and if it makes sense for you.
What is earned media? Earned media is any publicity or exposure your brand receives through means other than paid advertising or owned media channels. It includes simple word-of-mouth, social media mentions, and formal news coverage. It’s always more effective when someone else compliments you ...
Understanding how these elements come together is the key to harnessing the full potential of social media advertising. 1. Campaign goals and objectives Let’s say your goal is to boost brand awareness, your objective might be reaching a million people with your ad within a month. If your goa...
How much does umbrella insurance cost? Who needs umbrella insurance? Frequently asked questions An umbrella policy is a proactive move for anyone looking to protect their finances from the uncertainties of life. While your auto, home or renters insurance policy provides liability coverage, some ...
Earned media value (EMV) is a great way to find the ROI of your social media marketing efforts. Here's how to measure your EMV.
When it comes to advertising, many brands find a mix of traditional and digital media to be the most cost-effective approach, accounting for the highest ROI (return on investment) for the price –the fifth and final element of the marketing mix. Why is media mix important? A brand’s ...
Social media is increasingly being used forcrowdsourcing, a practice where companies usesocial networkingplatforms to gather ideas, services, or goods from a broader community such as employees, customers, and the public. This can be invaluable for product improvement or development. ...
Auto Insurance Terminology As you explore different types of auto insurance coverage, you may come across some words and phrases you’re not familiar with. We’ve defined the most common ones below. Actual cash value: Otherwise known as ACV, this is the value of a car, taking into account...