This is especially important for new products being brought to market; a company must decide how to best manage that brand and invest upfront capital to make the brand more recognizable. On the other hand, more established brands must decide how many resources to allocate to maintain or strengt...
If you’ve been thinking about adding a physical presence to your online business but are put off by the cost and commitment, a pop-up shop could be the solution for you. In this post, we’ll explore why now is the time to test the retail waters, as well as offer a step-by-step...
In the event a brand expansion is unsuccessful, a strategic product rollback may be necessary. Sure, it’s a setback, but it doesn’t have to be a disaster. Be upfront with customers, listen to their feedback, and use what you learn to make more fitting brand decisions moving forward....
Business/ ByGennaro Cuofano/January 16, 2024 According to inboundmarketingplatform HubSpot, brand dilution occurs “when a company’s brand equity diminishes due to an unsuccessful brand extension, which is a new product the company develops in an industry that they don’t have any market share...
That’s telling of the power of brand recognition when it comes to building brand loyalty and getting repeat buyers. How to build brand recognition Building a brand is a journey that requires commitment over the long-haul. With that in mind, let’s discuss strategies you can incorporate ...
This means there is a conflict between emotion and logic, with the former likely to cause a connection that results in brand loyalty and not brand agnosticism. To at least partly address this contradiction, businesses should endeavor to develop simple, cost-effective products that inspire the consu...
It’s meant to provide something of value. The problem is that many practitioners have thought that by tricking audiences into consuming native ads, they will be able to have a greater impact. Some still think this way. It turns out, the opposite is true. Research shows that the more ...
Spotify’s logo is an example of an abstract image that still manages to embody the brand. The music streaming service uses a simple green circle, filled with three horizontal lines as their logo. These lines are meant to depict sound waves, and they are intentionally crooked, to add persona...
Sometimes to the point that some of your customers won’t buy from you when shown a regular price because they’ll know that another sale is going to take place in the near future. That’s why you have to use coupons wisely. If they are meant to be valuable, they can’t be handed...
English word “sellan,” which meant “to give, furnish, supply, or deliver.” The meaning evolved to refer to exchanging goods or services for money. The process of persuading a potential client to make a purchase is what this term refers to, and it is crucial to the success of any ...