Remarketing is theprocess of bringing previous visitors back to your website to finish the conversion process– otherwise known in B2B as filling out a form. Research shows remarketing converts up to 50% traffic, while search campaigns convert roughly 2%. How do you do SEM? How SEM works Con...
What is polysemy in semantics? Homonyms: Although often confused, homonyms are different from polysems. Homonymy refers to the property of a word to have several different meanings. For example, while the word ''sink'' means the opposite of swim, it also means the bathroom/kitchen fitting us...
Search engine marketing, or SEM, is where you pay a search engine like Google to show up above all other results and to drive traffic back to your website. Because there’s intent behind search traffic, it can be a lucrative way to capture people who are already searching for the types...
Keyword research is fundamental to SEO. We show you the best way to do it and how to leverage your research to create the best content for your audiences.
SIEM is security software that helps organizations recognize and address potential security threats and vulnerabilities before they disrupt business operations.
4.6 / 5 Yoast SEO shows search intent insights powered by Semrush Conclusion on search intent for SEO It’s crucial to ensure that your content fits the terms people are searching for and your audience’s search intent. Ensure your post or page is informational when people seek information. ...
Shorter Dwell Time May Not Always Mean Bad Content Users spending very little time on your page doesn’t necessarily mean there’s something wrong with your content. The relationship between dwell time and content quality is more nuanced than many people realize. ...
Utilizing SEO tools like Google Analytics, Ahrefs, and SEMrush can significantly enhance your keyword research and on-page optimization efforts. It is also important to incorporate keywords into image titles and alt text since Google’s bots can’t interpret images themselves. They know that the ...
Sign up for afree Semrush accountand openSite Audit—it’ll crawl your site with a mobile bot, just like Google. In the settings, double-check that the crawler is set to “SiteAuditBot-Mobile.” And, click “Start Site Audit.”
High conversion rates.One of the biggest advantages of SEM marketing efforts is that they position an organization's product right in front of customers when they are ready to make a purchase. For example, by purchasing an ad for a product keyword -- "food processor," for example -- custom...