市场营销学双语课件What is Marketing 1-* 来自 中国最大的资料库下载 市场营销学双语课件 商务策划学院同你一起 营销人生 策划成功 What is Marketing? 营销是个人和集体通过创造产品和服务,以销售方式与别人交换产品和服务,提供对个人和社会具有特定效用的内在价值的一种社会竞争和管理过程。 More simply: ...
Marketingis：•Asystem:ofbusinessactivities•Designedto:plan,price,promote,distribute•Somethingofvalue:wantsatisfyinggoodsandservices•Tothebenefitof:presentandpotentialconsumersandusers DefinitionofMarketing •Marketingisasocialandmanagerialprocessbywhichindividualsandorganizationsobtainwhattheyneedandwantthrough...
What is Marketing 市场的概念WhatisMarketing?市场的概念 •市场是买卖双方进行商品交换的场所:一般人看法•市场是商品交换关系的总和:经济学角度•市场是现实和潜在的购买者:营销学角度 市场的三要素 •人口•购买力•购买欲望Amarket=peoplewithneedsand/or wants+moneytospend+willingnesstospendit Marketing...
powerpoint is an incredibly versatile presentation software developed by microsoft that is used in educational, business and personal settings to share ideas, information and messages with others. it can be used to create engaging multimedia presentations for any purpose such as marketing products and ...
powerpoint is an incredibly versatile presentation software developed by microsoft that is used in educational, business and personal settings to share ideas, information and messages with others. it can be used to create engaging multimedia presentations for any purpose such as marketing products and ...
What is Marketing 1. What is marketing 市场营销这一术语的真正含义是什么呢?许多人错误地认为市场营销就是做广告、搞销售。只要想想电视、杂志和报纸上铺天盖地的广告的数量,再看看商店里里外外各种各样的招牌和价目表,那么,我们就会发现人们对于该术语的误解就不足为奇了。而实际上,广告和销售只是几种营销功...
What is Marketing 市场的概念WhatisMarketing?市场的概念 •市场是买卖双方进行商品交换的场所:一般人看法•市场是商品交换关系的总和:经济学角度•市场是现实和潜在的购买者:营销学角度 市场的三要素 •人口•购买力•购买欲望Amarket=peoplewithneedsand/or wants+moneytospend+willingnesstospendit Marketing...
Marketingismanagingprofitablecustomerrelationships,or,theprocessbywhichcompaniescreatevalueforcustomersandbuildstrongcustomerrelationshipsinordertocapturevaluefromcustomerinreturn.sellingandadvetisingareonlythetipofmarketingiceberg-asetofmarketingtoolsthatworktogethertosatisfycustomerneedsandbuildcustomerrelationships.7 ...
Marketing College Athletics Chapter 2-1. A winning college team has economic implications not only for its school but also for the community, region, THE SPORTS MARKET. The Sports Market Sports Marketing Profile Categories of Sports. ...