Brand hierarchy, otherwise known as brand architecture, refers to the brand strategy behind the relationships between various parts of a business. Broadly speaking, this strategy is best summarized by grouping products and services according to their ass
Bernard Arnault will remain head of LVMH for the next 10 years Inditex emissions hit new records in 2024 In 2025, is fashion about bodies or clothes? For Moncler Grenoble, high fashion and high altitude are the same thing Jonathan Anderson will really leave Loewe Gold prices...
A brand is not just a name slapped onto a product. It is the heart of your marketing strategy. If used correctly, emotional branding attracts customers not through logical arguments, but rather through emotional experiences and ideals. How good a product or service is depends… ...
Supply chain mergers and acquisitions have largely been focused in Italy, which is known for its high-quality craftsmanship. Among the M&A deals, LVMH acquired a majority stake in tannery Heng Long Italy and a minority stake in leather and suede manufacturer Robans; Brunello Cucinelli took a ...
Louis Vuitton vigorously and systematically protects the exclusive right to use its registered trademarks by taking legal actions worldwide. Louis Vuitton has a zero tolerance policy against counterfeiting and is fully committed to upholding the integrity of its exceptional brand in order to protect its...
The leader of the study noted that LVMH had labels with "very high standards in terms of craftsmanship," which can give "the impression of very high exclusivity, even in some cases where it may not be so exclusive." After snapping up prizes like the German luggage brand Rimowa in 2016 an...
Behind LV is the LVMH group (France's LV MOET & CHANDON Hennessy group), which also owns many women's dream brands, such as Dior, Givenchy, Fendi, and Heuer. LVMH group was founded in 1987 by the world-famous leather goods company Louis Weedon and the wine family MOET & CHANDON Xuan...
Loewe is one of the oldest luxury brands in the world — the Spanish fashion house was founded in 1846 in Madrid. Loewe brand goes back to when they specialized in leather purses and handbags for the Spanish royalty. Since 1996, Loewe has been under the luxury goods conglomerate LVMH. ...
“If they’re not changing their business model, [adding resale] is not actually more sustainable. The consumer can be more sustainable as an individual, but if every brand is still just generating more and more new stuff every year, that's not actually changing anything,” says Nicole Basse...
For this latest edition it is the turn of Setchu, an Italy-based label run by Japanese designer Satoshi Kuwata. Winning the LVMH Prize in 2023, Kuwata has swiftly built a following for his riffs on archetypal menswear garments which combine a mood of elegant restraint with an avant-garde ...