On today’s Thought For The Day, James riffs on a conversation in the Corbett Report comments about the Exxon logo and the surprising things hidden in many corporate logos. SHOW NOTES: Comment thread on Exxon logo Interview 191 – Freeman Fly(clip: 4m27s – 9m43s) ...
Logos is the Greek word transcribed as “reason,”“word,”“speech,” or “principle.” In Greek philosophy, it related to a universal, divine reason or the mind of God. The gospel of John connected this Greek term with the nature and existence of God
Avoid Assumptions: Make sure each step in your reasoning is based on solid ground—no leaps allowed. The beauty of logos lies in its universal appeal. Regardless of personal beliefs or emotions, everyone understands the language of logic. So next time you’re preparing for a big speech or pr...
The Ampersand (&) is one of the most commonly used symbols in the English language, and you’ve probably seen it countless times without even realizing it. It’s that little curly character that looks like a combination of the letters “e” and “t.” So, what symbol is the ampersand ...
Text-based logos can also be referred to as lettermarks, logotypes and monograms. During the creative process, you can browse the best fonts for logos and try to speak your brand’s language by selecting a style that aligns with your brand values. For example, if you’re in the ...
The English word “logo” is an abbreviation oflogotype, which comes from the Greek words “logos” and “typos,” which mean “word” and “imprint,” respectively.In Greek, “logos” also means “speech, discourse, or reason.”
Logos Logosis language crafted to appeal to logic and reasoning. When you appeal to logos in an argument, you support your position with facts and data. Here is an example of an argument that appeals to logos: None of the kids were home when the cookie jar was raided, so the cookie th...
Not sure what a cover letter is? We explain everything you need to know about cover letters and show you exactly what to write in yours.
Aristotle coined logos, ethos and pathos as the three pillars of rhetoric. Today, it is used as the three persuasive appeals -- distinct ways to successfully convince an audience that a particular stance, belief or conclusion is correct. The three are di
To understand rhetorical devices, you need to first understandrhetoric.Rhetoric is language that’s used to connect with audiences and inform, motivate, or persuade them. Rhetoric comes in four categories: Logos:Language that appeals to logic and reasoning. ...