Nothing creates brand loyalty more than honesty. Finally, when developing a successful lifestyle marketing campaign, it’s important to remain cohesive with your brand voice, imagery, etc. through all promotional channels. That way your brand is easily recognizable, no matter where a customer finds...
Home»Blog»What is Lifecycle Marketing? The numbers have it: “A 5% increase in customer retention can increase a company’s profitability by 75%.” –Bain & Company “Companies that prioritize the customer experience generate 60% higher profits than their competitors.”...
What Is Lifestyle Photography? 9 Effective Tips and Examples Lifestyle photography, also known as candid shots, captures your products in use by your target market, showcasing them in their natural, everyday settings.On this page What is lifestyle photography? Lifestyle photography examples How ...
Lifestyle content When choosing a channel and format, consider the platforms you use most and the formats you understand best. Starting with a familiar marketing channel can help produce high-quality content, leading to a more engaged audience. No matter which route you take, authenticity is key...
What is personalization in marketing? The goal of marketing personalization is to lead the customer to the next step in theirpurchase journey. That next step can be a conversion, such as a sale or registration oridentifying themselves as a lead, or it can be an engagement, such as consuming...
What is personalization in marketing? The goal of marketing personalization is to lead the customer to the next step in theirpurchase journey. That next step can be a conversion, such as a sale or registration oridentifying themselves as a lead, or it can be an engagement, such as consuming...
CEO Jrgen Appelqvist, founder and owner of the Swedish fashion retailer Gina Tricot, pointsout the significance of a strategy for the sight sense: "What the eyes see is extremely important.I say that the eyes buy 70 or 80 percent of ...
But maybe you're wondering: What is the marketing mix? Before we answer that question, let’s go back to basics and understand where the term came from; marketing. As many modern marketers have learned, the foundation of marketing is putting the right product in the right place, at the...
In addition to demographic marketing, there are five other types of market segmentation: Psychographic segmentation: This approach relies on subjective traits like personality, values, interests, lifestyle, beliefs, priorities, motivations and attitudes. For example, a payroll software company using psycho...
included in this trendline ‘This is natural evolution’: Saks and Neiman Marcus on the state of luxury Can Stitch Fix’s new transformation team prove its model at last? From Warby Parker to On, here’s how disruptors are doing post-IPO Our Trendlines go deep on the bigges...