With personalisation, you can extend beyond the initial lead generation phase. Clients will be more satisfied, and you are more likely to get repeat business.Video marketing Video marketing is another way to offer a dynamic experience. People are naturally captivated by the visual and auditory ...
When you understand the basics of lead generation, you'll turn interest into conversions. Here's what you need to know.
What is lead generation? Lead generation involves identifying and attracting potential customers, then nurturing and, ultimately, converting them into paying customers. A fundamental process in marketing and sales, lead generation is a cornerstone of business growth. It delivers a steady stream of poten...
How to improve your lead generation process What lead generation tools to use What is lead generation? Lead generation is the process of attracting and nurturing potential customers who show interest in your brand’s products or services. A lead is someone who has shared their contact information ...
B2B Lead Generation Trends in 2025 B2B lead generation is evolving fast, and in 2025, two trends will stand out: Smarter Automation Automation isn’t new, but it’s getting sharper. Think beyond basic tasks – automated lead list cleaning, streamlinedsales cadences, and trend-based prospecting...
The focus of demand generation should always be attracting high-quality leads. Though high lead volumes may sound good, they are not useful if their likelihood to convert into paying customers is low. To generate revenue, you need to focus on attracting leads that have a high likelihood of c...
experience during their lives. Social scientists have studied generations—in theory and more practically—for millennia. More recently, thinkers like August Comte have argued that generational change is the engine behind social change. Specifically, each generation entering into a new life stage at ...
Sales also don’t dwell so much on stimulating interest, because that aspect is being coordinated by the team in charge of lead generation.After selling to a customer, the sales team also has the responsibility of initiating a great customer experience that leads to a high rate of customer ...
Reviews offer social proof of a product’s quality to people who may have no experience with a brand. And while person-to-person referrals are fantastic, 84% of shoppers report that they put equal stock into online reviews. What is lead qualification? Lead qualification is the process of ...
Why is lead scoring important? Companies use historical data from processes such asmarketing automationto predict a typical path that a customer takes before a sale is made. Using practices such asinbound marketing, marketing automation, customer data and lead nurturing, companies can examine which ...