1. What Is a Marketing Qualified Lead (MQL)? Marketing Qualified Lead is a prospect who has shown interest in your offerings but may not be ready to make a purchase yet. They have engaged with your marketing materials, indicating a higher likelihood of conversion in the future. 2. What Is...
While getting leads to exchange their contact info and engage with your marketing assets is a great indication they may purchase, sales teams will want more assurances. For a MQL to become a sales-qualified lead (SQL), the sales team will need to do further analysis. Often, they’ll be l...
Once you’ve developed your lead-gen strategy, you’re ready to start generating high-quality leads. This can involve conducting outbound research or launching a campaign (such as asocial media marketingcampaign or an email marketing campaign). The goal of which is to drive prospects to landing...
What are the current trends in lead generation? It seems like AI is influencing every part of the marketing landscape — lead generation included. Here’s a look at some ways marketers are improving their lead gen skills. AI tools The job of marketers is to understand lead behaviours and pre...
Some marketing experts will tell you, always start with a lead gen campaign. How do you market something if you have no one to market to? Others will say do demand gen first. How do you collect information on leads if they don’t know you exist? So which is it? Your business will...
Lead generation is the process of sparking interest and generating inquiries about your business and offerings. Learn more about lead generation here!
A marketing automation platform is also essential. If you’re a business-to-business (B2B) company, that platform needs to do lead management as well. Adobe Campaign is ideal for business-to-customer (B2C) companies looking to automate customer journeys.Marketo Engageis built to sit on top ...
What are the current trends in lead generation? It seems like AI is influencing every part of the marketing landscape — lead generation included. Here’s a look at some ways marketers are improving their lead gen skills. AI tools The job of marketers is to understand lead behaviors and pref...
Marketing Qualified Lead (MQL) A lead that has engaged with your marketing efforts but is not yet ready to make a purchase. Examples include someone who downloaded an eBook or attended a webinar. Sales Qualified Lead (SQL) A lead that has been vetted by the sales team and is deemed ready...
Why you need both lead and demand generation You need both because each type of marketing fills missing gaps in the other. If all you do is demand generation, you’ll build an audience, but you won’t convert nearly as many of them into paying customers as you should have. If all you...