It also involves researching your competitors and seeing what keywords they rank for. The goal of keyword research is to finalize a list of keywords that are the most suited to write content for or optimize existing pages, in order to meet the company's marketing and sales goals. It’s one...
Semrush.com (a high-authority marketing site that’s unrelated to the pet industry) has a100 PKD%for this keyword. Because the keyword isn’t relevant to Semrush’s content. To see personal keyword difficulty scores in theKeyword Magic Tool, you’ll need to provide your domain. Like this:...
Keyword research is one of the most important, valuable, and high-return activities in thesearch marketingfield.Ranking for the right keywordsis critical to growing your online presence. By researching keyword demand, search volume, and difficulty, site owners and entrepreneurs can learn which terms ...
Knowing what your competition is doing can help you determine what to do, and not do when it comes to keyword research. If you don’t know who your main competitors are, take the time to find out. Researching your direct competition is key to beating them in the search ranks. Look at...
Here is our quick start video for using Moz Keyword Explorer so you can find and organize keywords for your website quickly and easily. If you want to learn more about how to do keyword research, check outchapter five of the Beginner's Guide to SEO. ...
One technique that can be used to rank YouTube videos is keyword research. Keywords are the words and phrases that people use when searching for videos on YouTube. By researching keywords, you can determine which words and phrases are most popular, and then use those keywords in your video ...
Keyword Researchis one of the core tasks for Amazon SEO, which involves identifying some popular search terms shoppers use on Amazon’s search box to get the results that they are looking for. Researching the right keywords gives sellers a better understanding of: ...
Researching and analyzing keywords and finding ways of incorporating them into thesite’scontent to increase SEO performance is called a keyword strategy. This strategy will be used once to determine your writing plan and again while you are reviewing the site’s analytics. ...
Rachel has been a digital marketer for over 12 years. Having worked both in-house and agency-side, she has a wide range of experiences to draw on in her writing. She specializes in creating beginner-friendly articles on topics including keyword research, on-page SEO, and content creation. ...
Keyword research: Researching the keywords you should target so your website appears at the top of SERPs when people search keywords and phrases related to your business. Content creation: Creating various types of content to target valuable keywords for your organic SEO campaign. Creating an inter...