Live streaming is a social media feature on platforms like Facebook and Instagram that invites brands and users to share unedited, raw footage in real
The most effective livestreaming social media services are Facebook Live, Instagram Live, YouTube Live, TikTok and X (formerly Twitter). Facebook Live Facebook Live is one of the most popular livestreaming options due to its early rollout and huge user base. With Facebook Live, you use you...
Instagram:Instagram is a social media application that also has a live streaming feature. It lets the streamer broadcast their videos and interact with their followers(audience). There is a live chat function where the followers send their messages to the content creator (streamer). Facebook:Face...
By live streaming to channels like Facebook orInstagram Live, companies create eye-catching content that captures the attention and respect of customers. Benefits include: Increased engagement: Live video gives businesses a new way to create valuable content. Engage through Q&A sessions, live discussio...
The last step for effective livestreaming is having a plan in place before you start. While there’s always an element of improv and ad-lib moments in live video, you need to have an idea for how your stream is going to play out. If you don’t create a plan, you’ll end up eith...
“Don’t feel the pressure of perfection (namely because perfection doesn’t exist in the online streaming world), and instead opt for: 1. Clarity of message; and 2. Approachability.” Go for it! Before you leave, have you used Instagram Live before? Let us know about your experience in...
These apps allow individuals and businesses to share live events, presentations, entertainment, and interactive experiences with an online audience in a seamless and immediate manner. Popular live streaming apps include platforms like Facebook Live, YouTube Live, Twitch, Instagram Live, and Periscope,...
Do you want to guess what the record for the highest number of viewers on an Instagram live feed is?…
In 2025, with over 2.35 billion users worldwide, Instagram is still one of the most prominent players on the social media landscape, and for a good reason. The social media network never stops growing and developing which means it also regularly introduces new functionalities. ...
Livestreaming trends “In China, social media is really already synonymous with commerce, so people will go to a social media platform with the mindset of buying something,” said EMARKETER senior analyst Carina Perkins. “In the UK and the US, people still primarily view social networks as ...