根据THRIVE提出的洞察的工作定义,洞察(insight)是: - 揭示事物内在本质的未被认识的基本行为和理论 - 一种看待世界的新方式,使我们重新审视现有的惯例并挑战现状 - 对人类行为的深入观察,导致从一个新的角度看待消费者 - 一个关于驱动人们行动的潜在动机的发现 如何将现有知识转化为对用户的洞察? 随意的观察和...
References:- https://thrivethinking.com/2016/03/28/what-is-insight-definition/ - Strive for Impact, Not Just Insight | Information - We Need Better Insights, Not More Data | Danny Brown - Data is Not an Insight – Yahoo Finance - CampaignPlanning – Understanding Insights – John Drake...
One person’s insight might be another person’s accepted belief or common sense, which is what makes insight personal and interesting. That said, in my experience, when people share their insight by sharing what surprised them or what they learned that they didn’t expect, they reveal far m...
This insight article on GPS / GNSS spoofing explains what spoofing is and how to make your GPS / GNSS receiver secure against spoofing.
With more customers shopping online than ever before, now is a great time to focus on reaching shoppers around the world. If you want to increase the visibility of your brand and help grow your sales, global advertising may be the solution you’re looking for. ...
So, what is insight? I thought it was time to finally do a deeper dive on what insight actually is. Here is my elaboration of “insight” on Sources of Insight: Insight You can think of it as “insight explained.” The simple way that I think of insight, or those “ah ha” moments...
Insights and ideas on Modern Marketing. Modernise your marketing creative, agency relationships and operations; drive greater impact, more efficiently. Click to read What Is An Insight? by Samit Malkani, a Substack publication with hundreds of subscriber
the virus is likely to affect its fourth-quarter performance if disruptions continue, JLR declared that the supply chain outside China is also expected to suffer. Nissan will temporarily freeze its production in Kyushu, Japan, as the COVID-19 outbreak starts to pressurise the global supply chain...
Looking ahead, the world of customer insights is set for evolution. As AI andmachine learningbecome more intertwined with data analysis, the depth and accuracy of insights are bound to increase. Real-time insight will gain prominence, enabling businesses to react dynamically to market shifts. ...
InsightDiscover innovation with hybrid by design With 84% of digital transformations failing, it's time for a reset. Explore how gen AI and hybrid cloud are shaping the future of business innovation. Learn about hybrid-by-design frameworks that enable businesses to harness the full potential of ...