So, using names and faces in emails can create an instant connection. Why is email personalization important? The data your customers or leads provide can help you create tailored experiences. Similarly, you can use that information to write emails that stand out in the inbox with highly-...
Email deliverability is a bit more nuanced. This metric tracks how much of your mail made it past filters to land in the inbox rather than the spam folder. When talking about Gmail, the “promotions” or “updates” tab is just as good as the inbox where deliverability is concerned. If ...
information. Additionally, it is recommended to update antivirus software regularly to ensure malicious emails don’t reach your inbox. Finally, another great way to protect your email account is to back up any important data or emails frequently in case of accidental deletion or damage caused by...
Where did the email land? The inbox? The junk folder? The promotions tab in Gmail? All of these options mean your email was successfullydelivered.But there’s only one place every sender really wants to be. The email inbox is your happy place – it’s where the party’s happening. But...
Lose the guilt.Out-of-control email is bad enough. Don't make it worse by beating yourself up because of your overflowing inbox. Forget the guilt and just get busy cleaning up the mess. Lying to yourself doesn't empty an inbox.Learn to be honest and realistic about your true priorities...
Inbox, Calendar, Sent Items, and Contacts are the essential path folders. These folders are used for sending emails regardless of whether the user is connected (Inbox and Calendar). To store collaboratively used materials, the information mailbox concept can be implemented in a relatively simple ...
This protection extends to your mail recipients as well. You’re blocking as much spam and dangerous mail to their inbox as you can. While you can’t fully inoculate subscribers from phishing attempts, with email sender authentication you can be more confident your email isn’t contributing to...
Spoofing.Email spoofingis a deceptive tactic where attackers alter the sender's address in an email header to mimic a trusted source. The aim is to trick recipients into believing the email is genuine and lead them to disclose sensitive information, click on harmful links or download infected fi...
Authenticated emails are more likely to reach the intended recipient’s inbox, improving deliverability and protecting the sender’s domain reputation. Moreover, email authentication helps mitigate the risks of brand impersonation, reducing the chances of successful phishing attacks against an organization’...
Avoids compromised accounts and identity theft: Email encryption can help avoid compromised accounts and identity theft by preventing attackers from stealing login credentials and other personal data or installing malware. Email security is not just about protecting your inbox; it’s about securing your...