An inbound link is a link that is pointing to your website from another website. Search engines use inbound links as a way to determine the popularity and relevancy of your site. More About Inbound Links Inbound
Page and Brin observed that academia already had a proxy for quality: citations. A citation shows that the original work is reliable and meaningful enough to reference. When scholars publish a paper, its success is partly judged by how frequently other researchers cite it in their own work ove...
You may have heard of Search Engine Optimization or SEO but do you know how to use it to drive leads and sales? Read on to find out exactly what SEO is and how to use it effectively.
On-page SEO is improving the quality and structure of a page’s content. The three most important factors in on-page SEO are the relevance of the content, the use of keywords, and the proper use of HTML tags. It’s important to get links to the page you’re optimizing from other sit...
What's backlink authority and how is it determined? One of the main reasons Google is the dominant search engine is because it was the first to realize the importance of backlinks in SEO. When Google launched in 1998, it used arevolutionary algorithmfor ranking web pages based on link popul...
Follow links (sometimes called dofollow links) are links that don’t contain any of the above attributes. And while Google is more likely to follow these links, there’s no guarantee they will positively affect your SEO. For example, Google may not follow backlinks that appear in blog commen...
This is where SEO comes in. What is SEO? SEO, or search engine optimization, is defined by webopedia as : “Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to awebsiteby obtaining a high-ranking placement in the search...
While SEO takes some time to give consistent and lasting results, SEM offers a nearly instant outcome. You will quickly see how many clicks and conversions your ads are generating on search engines. Despite being different,SEO and SEMwork hand-in-hand. A good SEO foundation is necessary for ...
Search engine optimization (SEO), content marketing, social media marketing, email marketing, video marketing, webinars, and influencer marketing are examples of inbound marketing methods. An effective inbound marketing strategy is founded on a thorough understanding of the target audience, the buyer ...
One of the key benefits of SEO is that it’s an inbound marketing strategy that cultivates qualified leads. When a customer searches for your product or service, the likelihood is high that they’re already considering doing business with you or a competitor. If you can reach that customer...