In-house agencies work closely with the marketing team and come up with creative promotional campaigns for the brand. In-house agencies have been recently gaining popularity owing to two major facts: Firstly, the economic environment drives the marketers to do more with less cost and secondly, th...
Further reading:Influencer Marketing: What Is It and How to Build a Solid Strategy Affiliate Marketing Affiliate marketing is a tactic in which a brand pays a commission to another brand or individual for promoting its products or services. Unlike influencer marketing, which uses someone's popularit...
What is integrated marketing and how can it unify your marketing efforts? Discover the top 10 integrated marketing channels for businesses.
Guerrilla marketing refers to low-cost, unconventional marketing tactics that generate high profits. It is a term coined by Jay Conrad Levinson.
Retail marketing is the distribution of products to customers with different forms of digital advertising, in-store campaigns or immersive experiences.
When it comes to working with different marketing methodologies, it's helpful to understand the differences between inbound vs outbound marketing.
Cost-effective: Outbound marketing is costly, while inbound marketing offers a less expensive way to create and distribute valuable content. In fact, you can do it for free using in-house expertise and organic social media platforms. This makes inbound marketing highly attractive, especially for ...
In-house Digital Marketing teams of MNCs Social Media Campaign specialists Ad agencies Content Creators Types of PPC Ads Throughout the blog so far, we have discussed ads multiple times. Now let us understand what are the various types of ads in PPC : 1. Display Ads Display Ads refer to ...
In a broad sense, B2B marketing content tends to be more informational and straightforward than B2C. This is because business purchase decisions, in comparison to those of consumers, are based more on bottom-line revenue impact. Return on investment (ROI) is rarely a consideration for ...
Experiential marketing, also called experiential brand marketing, grassroots marketing, engagement marketing or live marketing, is a way for brands to connect with consumers through experiences. Though these experiences are typically in person, they often have digital components, with the whole package de...