Meaning, importance, examples and how to build a GTM plan A go-to-market strategy is an extensive plan designed to help launch, position, price and promote a product or service to a target audience. A go-to-market (GTM) plan often includes marketing research, a full marketing and promotio...
A go-to-market strategy (GTM strategy) is an action plan that specifies how a company will bring a new product or service to market while reaching its target customers. The purpose of a GTM strategy is to provide a blueprint for delivering a product or service to the end customer, taking...
Why Does Go-To-Market (GTM) Matter for Product Managers? Customer knowledge is power. As a Product Manager, it’s critical that you understand GTM strategy in order to better make customer-centric decisions. At every step of the product process, you should be asking yourself, “How will fi...
Then, you need a go-to-market strategy! But what does go to market mean, and how can you use it to ensure maximum sales and customer satisfaction? We explore all this and more below. Let’s go 👇 What is a go-to-market strategy? A go-to-market (GTM) strategy is a plan used...
Check out Vidyard's Sales Glossary to stay up-to-date with all the sales terms you need to know. A go-to-market (GTM) strategy is a detailed plan that outlines how a company will reach its target audience while launching and/or promoting a new product.
Learn more about go-to-market (GTM) and what's included in a successful go-to-market strategy. Understand GTM tracking and what tools can help bring new products to market.
Your go-to-market (GTM) strategy is an in-depth and actionable plan for how you’ll launch a new product or service, or expand your current offering to a new market. The strategy can build on your overall marketing plan. But unlike an overall marketing plan or business plan, the GTM ...
Go-to-Market Strategy Purpose Who needs a go-to-market strategy? Go-to-Market Strategy Benefits Go-to-Market Strategy Framework How to Build a Go-to-Market Strategy Go-to-Market Strategy Tips Go-to-Market Plan Template Go-to-Market Strategy Examples What is a go-to-market (GTM) strategy...
What is a go-to-market strategy or plan? You know you need a long-termmarketing strategyto keep your business going. A go-to-market strategy or GTM strategy)is different: It has a fixed timeline tied to a specific launch. Think of it as a guide to bringing your new business model, ...
What is a Go-to-Market (GMT) Strategy? A go-to-market strategy is a tactical plan that includes and summarizes all your moves in order to hit the mark in a new market when you’re launching a new product or company. Put another way, a GTM strategy is an action plan that’s compil...