What is social commerce? Social commerce is when customers browse and shop directly on social-media platforms. It’s already a core feature of e-commerce in China, but this new way of buying isgrowing rapidly in the United Statesas well. In 2021, $37 billion in goods and services were ...
Feedback can also guide how your company chooses between updating a product and developing a new feature. The marketing team may discover that first-time customers are increasingly recommending your product or that there is a growing need for a complementary feature. These are strong marks in favo...
Media networks can also act as a full-service media provider—from creative to activation of media to measurement—for partnering brands. No matter the service options, it’s essential that a media network is flexible to accommodate how, where, and when advertisers want to buy ads to reduce f...
Supporting other departments' efforts is a common sign of a strong social media program. Every department in a company can benefit from social support, but HR is an especially great group to partner with.Social media can be a recruitment tooland brand builder for prospective employees. 7. Measu...
“digital natives”—the first generation to grow up with the internet as a part of daily life. The generation spans a wide range: the oldest Gen Zers have jobs and mortgages, while the youngest are still preteens. Globally, Gen Z is growing fast: Gen Zers willmake up a quarter of ...
Explore everything you need to know about media monitoring, including what it is, how it works, why you need it, and how AI can supercharge your efforts.
Video marketing is also a singular component of an overall marketing strategy or campaign, but its growth as a content delivery medium is growing considerably and is more significant today, thanks to more digitally engaged users onsocial media channels, and on their mobile devices. ...
Social media has become customer service: It allows companies to respond in real-time and make a real, meaningful impact on customers’ lives. In this Marketing Cloudcast, Luke Ball discusses what that means for companies, which ones are doing it well (a
For instance, shorter videos with quick hooks perform better on social media feeds, whereas a longer format is probably better suited for YouTube. It takes a different copy angle to catch someone scrolling through LinkedIn than other networks. Put yourself in the end user’s shoes. Se...
The tiny life is a growing movement, for sure! With international attention on CNN, AP, Guardian, Huffington Post, NBC, Oprah, PBS, and so many more (find links at the end of this page), the tiny house movement has helped people learn about another way to live their lives. Every ...