What is a competitor analysis? A competitor analysis, also referred to as a competitive analysis, is the process of identifying competitors in your industry and researching their different marketing strategies. You can use this information as a point of comparison to identify your company’s strength...
Data analysis is a process for collecting, cleansing, transforming, and modeling data to uncover actionable insights. Make data work for you.
Learn more about funnel analysis. Get a quick funnel analysis definition, read examples, and learn about funnel analysis tools.
A group discussion (GD) is a collaborative communication exercise where individuals express their opinions, ideas, and knowledge on a given topic. Normally used in academic, professional, or social settings, group discussions assess participants’ communication skills, critical thinking, and ability to ...
SWOT analysis is a technique developed at Stanford in the 1970s, frequently used instrategic planning. SWOT is an acronym forStrengths,Weaknesses,Opportunities, andThreats and is a structured planning method that evaluates those four elements of an organization, project or business venture. A SWOT ...
Cluster analysisrefers to algorithms that group similar objects into groups calledclusters. The endpoint of cluster analysis is a set of clusters,where each cluster is distinct from each other cluster, and the objects within each cluster are broadly similar to each other. For example, in thescatte...
Clear group separation: Each cluster is distinct, making it easy to interpret and apply. Consistency: The same input data should produce similar clusters every time. Scalability: The cluster analysis works effectively even as the dataset grows. ...
1. Reporting Definition: What is Reporting? Reports use tables, charts, and other widgets to display data. Reporting can also be understood as the process of presenting the results of a series of research and analysis. All reports address some specific goal. They are structured to meet the re...
What is gap analysis? A gap analysis is a method of assessing the performance of a business unit to determine whether business requirements or objectives are being met and, if not, what steps should be taken to meet them. A gap analysis may also be referred to as a needs analysis, needs...
Just start with one of the included PEST templates and customize it as a group by adding your factors. Once your PEST analysis is complete and you are more knowledgeable about your current market, you can easily move on to perform aSWOT analysis(also included in SmartDraw), determining the ...