What Does Greenwashing Mean? Greenwashing refers to a marketing makeover in which a product is presented as more environment friendly when no substantial effort has been taken to make it so. In a more extreme s
In simple terms, the act of greenwashing is a manufacturer’s attempt to create the impression, through deceptive marketing efforts, that a product is natural or has environmental benefits, even when it doesn’t. The goal is to divert the customer’s attention away from a company’s environmen...
This is why the FTC heavilyemphasizes the importance of clarity. “What companies think their green claims mean and what consumers really understand are two different things,” the FTC writes. Businesses need to put themselves in the consumer’s shoes to understand how those claims look in certa...
A deep dive into the effects of greenwashing and updates on the guidance of green claims. With recommendations on how brands can avoid greenwashing and take accountability.
Why is greenhushing bad? Jerry Stifelman – who helped coin the term – says himself that greenhushing is as bad as greenwashing. And many would agree. For starters, being shy about sustainability efforts equates tobeing silent about a huge global issue. For the biggest impact, everyone an...
While many brands are truly dedicated to being more sustainable and ethical, there are some who take advantage of the movement without putting their money where their mouth is - otherwise known as 'greenwashing'. Here’s what you need to know, and how to spot businesses that are (or aren'...
What is greenwashing? Hear from business school experts about what makes greenwashing a key issue in business, and how business schools can help fight the problem
What does that claim actually mean? One of the most common forms of greenwashing is vagueness. Companies use symbols, words, or even color schemes on product packaging that make remind consumers of nature or “greenness,” whatever that is. But the truth behind the nature-art on the package...
Examples of greenwashing Is the label FSC (Forest Stewardship Council) important when a product is wrapped three times in plastic? What does non-GMO mean when corn is fertilized using chemicals that may be harmful to human health and the environment. Can you trust the data presented by some ...
This is called greenwashing, and it threatens the legitimacy of well-meaning companies and investments. How to start impact investing If you want to get started with impact investing, there are a few easy ways to do it. 1. Determine your impact area What are the issues you care about? If...