As it goes with any new major change in consumer tech these days, theofficial narrativeis that Google FLoC is the “privacy-first” solution. Instead of individually tracking you as third-party cookies do, FLoC creates cohorts — a group of users. Google says these cohorts are large enough ...
If you don’t want to use Google Tag Manager (I see no reason why you would want to avoid GTM, but sure, I am biased here), the first option is to set up theGoogle tag for Google Ads conversion tracking. If you have anexistingGoogle tag on each site page, you can adapt the exi...
Google Advertising ID — aka GAID, aka Android ID, aka Android Advertising ID (AAID) — is a unique device identifier that enables app developers and marketers to measure campaign performance and user behavior across media sources, without compromising user privacy. What is GAID? Introduced in ...
the part) is the essence of the Google Tag Manager. The higher you place it in the code, the sooner it will load. Therefore, your marketing and tracking tags will capture the data sooner. As a result, your data will be more accurate. This code is responsible for all the tracking ...
What is a device ID, what types are there, and why does it matter? Read all about it in the AppsFlyer mobile marketing glossary.
A Google tracking pixel is a small, transparent, hidden image, usually 1x1 pixel in size, embedded in web pages or emails to track user activity. It allows website owners to gather data on user behavior, so it’s often used for Google Analytics and ad targeting. When a user loads a ...
Is Amazon dropshipping profitable? Dropshipping can be a profitable business model. Many entrepreneurs make good money from dropshipping on Amazon. However, it is important to remember that dropshipping is a competitive industry, and success will depend on how well you can identify a profitable ni...
Click the button that saysGet tracking ID. Agree to Google’s terms and conditions—this will appear as a pop-up box. Get your Google Analytics code. The code you receive is a collection of numbers, letters, and symbols that you embed into your web pages so Google Analytics can track th...
What is affiliate marketing? Affiliate marketing is a performance-based strategy where publishers, or affiliates, earn commissions for promoting products or services. When someone purchases through an affiliate's unique tracking link, the affiliate receives a reward from the brand they're promoting. Af...
A Google Advertising ID, otherwise known as a GAID, or formerly Android Advertising ID (AAID), is Google’s unique device identifier for Android devices.