What is Google Ad Manager Account (GAM)? The Google Ad Manager Account is a publisher’s ultimate ally. Introduced in 2018, it seamlessly integrates DoubleClick for Publishers and DoubleClick Ad Exchange into a unified platform. With this centralized dashboard, publishers gain complete control over ...
What is Google Ad Manager? Google Ad Manager is an ad management platform that helps businesses create and run campaigns. It debuted in June 2018, merging Google’s older advertising platforms, DoubleClick for Publishers and DoubleClick Ad Exchange. Google Ad Manager can act as an ad server or...
What is Google Tag Manager? A free tag management system, GTM is an essential tool for companies using digital marketing. Learn more here!
What is Google Tag Manager Noscript? Updated: March 1st, 2025 After you create a new Google Tag Manager container, the interface asks you to place two codes on your website, one in the and the other right after the opening tag. But have you ever wondered why there are two codes in...
If you have tracking set up with Google Tag Manager, then the Conversion Linker Tag is the solution. This tag stores ad click information in a first-party cookie on your domain, providing Google Ads with the means to measure conversions after a visitor clicks on an ad to your site. ...
Google Ad Manager - Originally known as DoubleClick, Google Ad Manager allows publishers to manage their ad inventory. Google Ads - Formerly known as Google AdWords, Google Ads is a service that enables users to pay to advertise on the Google search engine and other websites using Google AdSens...
In actuality, Google Tag Manager is a completely separate tool. Breaking It Down In short, Google Tag Manager is a user-friendly solution to managing the tags, or the snippets of JavaScript that send information to third parties, on your website or mobile app. Adding other products to your...
Here are the advantages of using Google Campaign Manager 360.Unified, enterprise-scale trafficking & intelligent ad-servingTo achieve Digital Marketing Maturity, organizations need integrated technology as a key enabler. This is based on research from the Boston Consulting Group. However, how does an...
Google Cloud Platform is a suite of cloud computing services that can help your business. Learn more about GCP in detail, why to use it, its pros and cons, and more.
Discover what an ad publisher is in mobile marketing, including how a publisher differs from an advertiser, ad network, and platform.