Traffic is considered crucial to determining a website’s success. Of course, someone creating a website as a personal hobby (e.g. a blogger sharing their travel experiences) may not consider their traffic important. But for businesses and organizations, understanding website traffic and identifyin...
Visibility is a central concern in search engine optimization, and improving your website’s association with important keywords in your niche is a good way of achieving greater visibility. However, the keywords that you decide to focus on can have a dramatic impact on not only the amount of ...
Here's a riddle: What do traffic jams, long lines and waiting for a website to start all have in common? The (not - so) secret answer: They're all situations where patience is a must. In the Digital Age, we're used to having what we want immediately and right at our fingertips....
Apart from its flawless design, sleek interface, and intuitive navigation, Apple's website performs well, meaning users wait less than a second for their page of choice to load. 5. Multi-device optimization Mobile traffic now makes upover half of all internet traffic. That’s why your websi...
Provide alt text for images.Add alt tagsto help people with visual impairment understand what an image is about. Create a proper heading structure.Ensure that your website headings follow a logical order and are tagged appropriately. This helps users who rely on assistive technology, such as scr...
The easiest way to find an XML sitemap is to look for it manually. Most commonly, a website’s XML sitemap will be located at this URL address: “https://domain.com/sitemap.xml.” Quite often—especially if the website uses WordPress and the Yoast SEO plugin—you'll be redirected to...
What is a good click-through rate (CTR)? CTR for email, Google Ads, Facebook ads, and more Digital marketingmetrics and KPIsare useful for marketers to measure and track performance of their efforts. The most popular are traffic source, conversion rate, cost per lead, click-through rate, ...
website analytics is the process of collecting, analyzing, and reporting data on website usage and performance. analytics tools, such as google analytics, provide website owners with insights on website traffic, user behavior, conversion rates, and other key metrics. this information can be used...
No matter what the purpose of the website is, it needs to be maintained in order to achieve its goals. In order to make sure that your website is achieving its purpose, web maintenance is essential. Website maintenance includes tasks like monitoring web traffic, updating content, and ...
6. Build for mobile responsiveness With mobile traffic making up overhalf of web traffic worldwide, optimizing your hero image for smaller screens is non-negotiable. Mobile responsiveness means more than just shrinking an image—it’s about ensuring that text remains readable, CTAs are ...