What is a GMB landing page in online marketing? What is backlink in digital marketing? What is a digital marketing ecosystem? What is digital direct marketing? What is a niche in digital marketing? What is programmatic digital marketing?
Local SEO is the process of optimizing a business’s online presence to show up higher in location targeted search engine results, such as Google Maps and “near me” queries. Some of the techniques include; optimizing Google My Business (GMB), creating local citations, and getting customer ...
Google My Business (GMB) profile. The map shown in the top results on Google local search comes from GMB profiles. You need to create an account first. Be sure to fill in accurate and complete data such as your name, address, and phone number, as these will serve as ranking factors. ...
User-generated content is a very valuable tool for marketers. This guide is a good place to learn more about UGC and how to use it.
Understanding the fundamentals of local SEO is crucial for any business looking to attract local customers and improve their local search engine marketing efforts. One of the cornerstones of local SEO is Google My Business (GMB). This free tool allows businesses to manage their online presence ...
Neal Schaffer is a globally recognized digital marketing expert, keynote speaker, and Fractional CMO who empowers businesses large and small to strategically leverage digital, content, influencer, and social media marketing to drive meaningful growth. As President of PDCA Social, Neal delivers practical...
Having a GMB profile can increase your chances of winning a spot on the Local 3-Pack. Not to mention, it can also help you get some of your local information featured on a knowledge panel. The key is to always have the right information clearly outlined in your profile. This involves en...
YourGoogle Business Profileis like a digital snapshot of your business. Appearing when people look your company up on Google Search or Maps. If you search for “yoga classes NYC USA” in Google, here’s what shows up: When you click on a yoga studio from the above list, you’ll land...
These backlinks signal to search engines that your site is reputable and trustworthy, boosting its authority and improving its chances of ranking well in search results. Creating a GMB Account for Local SEO Creating a Google My Business (GMB) account can significantly help your organic website tr...
Important aside:GMB posts don’t necessarily impact rank, but they do have the ability to increase conversions. This is particularly true with long-tail searches as Google includes post content in their search results. It is very likely that Posts content is used by Google to better understand...