To cut through the noise, you must have a strong brand image. Discover how to build and grow the brand image that boosts your bottom line.
wysiwyg Creates a Perfect Union of Tradition, Culture, Art and Technology Read More » February 22, 2022 Our Work Eric Church Celebrates the Return of Live Music Using BlackTrax Read More » February 1, 2022 Our Work BlackTrax – The only solution for Carrie Underwood’s REFLECTION ...
offering a powerful competitive edge to those who recognize and act on its potential. Watch Raji Arasu, CTO at Autodesk, and Charlene Li, author and founder of research firm Altimeter explore how companies can assess their digital maturity, prioritize key investments, and build the culture needed...
George Potts is Vice-President, Director of Social Media at the advertising agency Brunner, and is the leader of the agency’s social media discipline, comprised of cross-functional teams from advertising creative, public relations, media, and digital, all focused on delivering social ...
Digital transformation is made possible by the union of: People Hiring talent is just the start. Organizational structure and culture are equally important in successful transformation projects. Business The right business strategy can drive the digitization of internal processes and the development of...
Customer centricity is the practice of putting customer experience first throughout an organization’s actions and attitude. Often, it’s seen as a brand culture or mindset shift, but in practice, it is more of a business-wide strategy that requires more than just considering what customers are...
Businesses are adopting eco-friendly practices and promoting sustainable products as consumers become more conscious of their environmental impact. This greater knowledge is believed to fuel the expansion of green marketing and support a corporate culture that places a premium on environmental responsibility...
A culture of fear, daily resilience, and hopes for a better world and a better life – these were the macro trends. People felt massive digitization was a resourceful yet demanding aspect as they had to adapt every day. Some people wished to have a new world with lots of possibilities, ...
chapter 1A What is advertising Chapter1:advertisingasaprocess ••••• Whatisitandwhatitcando定义功能Basicmodelofadcommunication传播模式Classifyingaudiencesforad受众分类Theroleasabusinessprocess商业作用Theeffectsinanationaleconomy经济作用 Whatisadvertising?Itmeansdifferentthingstodifferentpeople AbusinessAnar...
whichhaveforexampledifferentracialorethnicbackgrounds.•theinformationexchangebetweenonepersonandanyothersourcetransmittingamessagedisplayingpropertiesofaculturedifferenttotheoneofthereceiver’sculture.Thesourceofsuchamessagecanbeeitheraperson,inaninterpersonalcommunicationprocess,oranyformofmassmediaorotherformofmedia---...