Brand values are simply a set of guiding principles that are true to you and your business. They affect how you behave and what actions and choices you take. To avoid clichés, try and think beyond generic values that you may have seen before: trustworthy, reliable, friendly. Is there a ...
Generic products created en masse didn't have the same appeal. So factories borrowed a tactic from winemakers and began branding logos onto the barrels used to transport their goods. Soon, they also began marking individual products, giving birth to such popular American brands as Campbell's ...
This is especially true whencompeting on social media sites like Instagramwith professionally designed brands that stand out among generic brands. When your branding no longer fits your brand, you must develop a new strategy to evolve your brand. If this is the reason you’re rebranding, you’l...
What is a Generic Brand? Discussion Comments Byanon218486— On Sep 29, 2011 Great information! My company is looking to use Brand Extension on one of our products. I've been researching the internet to find advantages and disadvantages. Your blog was very useful!
What a product does, what it looks like, how much it costs, or even how it tastes often has little to do with why we buy it. Why might you spend an extra 50 cents on a 2-liter of Coke instead of getting a similar-tasting, generic cola?
Being able to control the purchasing experience at this level is the power of branding at work. This branding guide will help you create and manage a strong brand that’ll entice customers to admire, remember, and prefer your business over the competition. ...
Is your domain name the same as your website name? Often, but not always. A domain can be the same as the website name or brand (like “google.com” for Google), but some businesses may use different names for branding and domain purposes. ...
Is your domain name the same as your website name? Often, but not always. A domain can be the same as the website name or brand (like “google.com” for Google), but some businesses may use different names for branding and domain purposes. ...
Further reading: Google Knowledge Panel: What Is It & How to Get One 5. Use Reviews to Manage Reputation Issues Online reputation management is an important part of a branded keyword strategy. That’s because people use branding keywords like “[your brand name] review” to learn others’ op...
This is an easy way to sell products online. Typically,white label products are popular yet genericenough to warrant creating your own brand. Examples of white labeling products include tote bags, stainless steel water bottles, and phone cases, to name a few. ...