Exploration v/s Exploitation in A/B Testing and Bandit Selection Why A/B Testing is better than MAB When weighing the pros and cons of multi-armed bandit vs A/B testing, understand that they both solve different use cases due to their distinct focuses. An A/B test is done to collect ...
The first version of Google Analytics (GA1)is the Classic Google Analytics which uses thega.js JavaScript library. The second version of Google Analytics (GA2)is Universal Analytics which uses theanalytics.js JavaScript library. The third version of Google Analytics (GA3)is also Universal Analytic...
Data visualization is also a powerfulstorytelling tool.Visual data storytelling helps to uncover hidden patterns, relationships, and correlations that may not be apparent, or not visible in raw data. Through visualizations, data can be presented in a way that is engaging, impactful, and memorable,...
Note:When you are analyzing the impact of direct traffic on your business bottom line, it is wise to look and draw conclusions from the Non-Multi Channel Funnel reports. This is because these reports show more accurate customer purchase journeys when the conversion paths include direct traffic. ...
Hey, you’ve got the fundamentals down. Now that we know what a landing page is, let’s look at thefive key elementsthat every high-converting landing page should have.
When it comes towhat is a good CTR, we need to first establish what a CTR is. So, what does CTR mean in marketing? This number refers to the ratio of how many users click a specific link to the total number of users who view it. ...
So, what is outside the expansion funnel? Scientists don't have evidence of anything beyond our known universe. However, some predict that there could be multiple universes. A model that includes multiple universes could fix some of the problems scientists encounter with the current models of ...
A landing page is a standalone web page created specifically for a marketing campaign. It’s where visitors “land” after clicking on a link in an email, a paid social ad, or a paid search ad.Unlike web pages, which typically have many goals and encourage exploration, landing pages are...
This is one of the most useful ways to identify areas of the website to optimize and improve, as you can identify the biggest dropoffs and find solutions to improve the dropoff rate. Funnel Exploration is a default template within the “Exploration” tab in Google Analytics 4. ...
Why click-through rate is important Does CTR matter? It sure does, especially if you can’t count on open rates anymore. Before, many marketers would focus on the first stage of the conversion funnel — opens. If your open rate is above average, that’s good. That was enough for many...