Brenna Opelka
Fenty Beauty products are designed to feel lightweight, even as they deliver buildable coverage that effortlessly layers, to ultimately “make skin look like skin.” Most importantly, Rihanna creates makeup to inspire “Makeup is there for you to have fun with,” she says. “It should never...
When it comes to inclusivity, a brand that marketers can take a page from is Fenty Beauty. This beauty brand has become known for being inclusive — both in who the target audience of their products are, as well as the influencers used for campaigns and therepurposingofuser-generated content...
Fenty Beauty is an excellent example of a brand that saw the positive equity of its celebrity founder, Rihanna, transfer over to the business. Rihanna’s star power gave the brand an immediate boost upon launch, one it has maintained, at least in part, because its high-quality products and...
A lot of Rihanna’s net worth comes from the businesses she has created. In 2017, she started the beauty line, Fenty Beauty. Rihanna is the founder, CEO and the co-owner of the company. Fenty Beauty is also owned by LVMH. According to the Fenty Beauty website, she created the brand...
get anastasia beverly hills, fenty beauty, obagi, kylie cosmetics, and so much more inside the november box. that's $246 worth of beauty–including two free gifts–for just $15. by allure editors skin 14 best face masks for mature skin that derms swear by these concentrated formulations ...
The Best Strawberry Perfumes for Spring & Summer 10 Maison Francis Kurkdjian Scents You Should Try The 13 Best Fruity Perfumes, According to Experts The 10 Best Musk Perfumes 5 Perfume Trends to Keep on Your Radar in 2025 Is Glossier You Fleur Worth It?
1. Dr. Jart Ceramidin cream – cooler weather is coming ! 2. A couple of pieces from Fenty beauty: I haven’t narrowed down my choices yet, but I actually snagged a sample of the shade I am most interested in for the matte foundation. I’m amped because my shade preferences are typi...
For example, brand monitoring will inform Fenty Beauty how its target audience feels about its products by looking at relevant posts and comments. Beyond the brand’s social comments, it’ll also inform the brand of how the market perceives its strategic marketing decisions, such as its collabor...
While still far from inclusive, the beauty industry has made efforts to diversify in recent years, with celebrity-led lines like Rihanna’s Fenty Beauty rolling out products for all skin tones. Representation has become a global talking point, as have our notions of what looks and is deemed ...